Zarmine Zeitountsian

Graduate Certificate Program in Hotel and Hospitality Management

• Responsible for Strategic planning, program development, and budgeting
• Oversee the academic/programmatic components of the program.
• Manages the effort of Recruitment, admissions, and retention of students
• Develop the Academic program, policies, and procedures.
• Responsible for the Administration of the program, such as monitoring and evaluating faculty and staff performance, formulating recommendations for faculty and staff hiring.
• Advises the Dean on appropriate staffing for the courses of the program.

• Advertising Management
• Marketing
• Sales Management
• Tourism Management
• Operations Management in the Tourism Industry
• Marketing and Communications in Tourism
• Capstone Projects in Tourism

• Establish a Private Sector Advisory Group, made up of key private sector tourism companies in Armenia
• Work with the Private Sector Advisory Group to identify Tourism Product Networks (TPN) and Tourism Support Networks (TSN)
• Organize in-person and online meetings for each network to facilitate dialogue.
• Assist each network co-create grant applications for program funding.

My Armenia Program

• Responsible for strengthening cultural heritage tourism in Armenia.
• Increasing awareness of Armenia as a cultural tourism destination.
• Improving thesales and marketing of supported My Armenia experiences.
• Increasing demand for and visitation to regions in Armenia, and increasing demand for Armenia in international markets.
• Coordinated the establishment of four DMOs in Lori, Shirak, Vayots Dzor, and Syunik regions.
• Worked with the USAID Georgia to develop Interregional DMO Cooperation platform.
• Held DMO platform development workshops in Armenia and Georgia.

Ministry of Economic Development and Investments of the Republic of Armenia

• Responsible for the tourism sector in Armenia through sustainable development practices to contribute to the consistent and proportionate territorial economic development of Armenia, growth of national income, enhancing the image of Armenia as a stable and safe country, with a favorable and attractive environment for entrepreneurship, investments and tourism, diversification of target markets, developing international standards for services and amenities for visitors through infrastructure development and capacity building, building stronger public/private partnerships for tourism product development and investments, developing and implementing marketing and PR campaigns for target markets, involving trade representatives, diplomatic representatives and the Diaspora in promoting Armenia, improving the legislation regulating the tourism sector, developing a quality standards/certification program for the tourism sector, establishment of DMOs and Information Centers in the regions.

Selected Contributions:

• Developed Country Tourism Strategy for 2017-2022.
• Developed a draft of the Tourism Law
• Developed standards for service quality improvements for tourism suppliers.
• Visitor arrivals increased by18% in 2017.
• PR and promotion campaign: 102 media representatives with over 100 articles in the media and over 15 films in the world media.
• Creation of Armenia's travel official website and Social media platforms with over 60 mln. Impressions in three months.

• Responsible for increasing the visibility of the university and ensuring the promotion of the university events and activities to targeted audiences using appropriate communication venues and mediums.
• Collaborate with the University stakeholders, including faculty, students, and staff to develop content for the University website.
• Work with the Admissions Office and academic Chairs to develop recruitment publications, e-communications and other marketing strategies for prospective students.
• Develop robust online presence including developing a successful presence on social media,.
• Develop and distribute targeted newsletters for alumni, other stakeholders.
• Plan and implement strategy to enhance exposure in the local and international press.

Selected Contributions:

• Significantly increased social media involvement, reaching over 290,000 Facebook post reach.
• Initiated the 'Monthly Fact Sheet' project for the University.
• Revamped AUA Akian Art Gallery with modern art exhibitions.
• Revamped the concept and design of the monthly newsletters.
• Launched theAUA online store.
• Supervised the Annual Reports development.
• Developed the idea of the University Visitor Center

Led the planning and implementation of PR and communications strategies for RVVZ’s social entrepreneurship and tourism initiatives, including the Tatev Revival Project. Oversaw internal and external communications, media outreach, and stakeholder engagement. Developed marketing and promotional materials, managed public relations staff, and coordinated closely with international partners, including UWC International.

Key Contributions:

• Created and implemented strategic marketing and communications plans for UWC Dilijan and Tatev tourism projects.
• Developed core brand elements (mission, vision, values) for Dilijan International School of Armenia.
• Coordinated launch of UWC Dilijan’s Facebook page (2,000+ followers in 3 months).
• Produced media kits, managed events, and facilitated MoUs with partners.
• Acted as media spokesperson, produced fundraising collateral, and managed KPIs for all RVVZ initiatives.
• Initiated internal communications tools like the ‘Monthly Fact Sheet’.
• Supported licensing and promotion of UWC Dilijan across Armenia and the Diaspora.

Led planning and execution of PR and communications strategies for RVVZ initiatives, including Tatev Revival Project.

Oversaw internal and external communications, media outreach, and stakeholder engagement.

• Developed strategic marketing plans for UWC Dilijan and Tatev tourism projects.
• Created core brand elements (mission, vision, values) for Dilijan International School of Armenia.
• Coordinated launch of UWC Dilijan’s Facebook page, achieving over 2,000 followers within three months.
• Produced media kits, managed events, and facilitated MoUs with international partners.
• Served as media spokesperson, produced fundraising materials, and managed KPIs for all initiatives.
• Initiated internal communication tools such as the 'Monthly Fact Sheet' to enhance information flow.

• Founded and managed first-time annual multi-gallery art fair celebrating the New Contemporary art scene in the United States.

• Founded and managed a successful art gallery.

Regional Commercial Banking Office

• Participated in business development efforts to execute integrated sales strategies to support business growth and increase market share by identifying qualified referrals and prospects and maintaining strong and profitable relationships with clients.
• Originated, evaluated and underwrote transactions related to traditional commercial lending, long-term mortgage financing and asset-based loans, providing risk assessment, structuring credit terms and coordinating the due diligent effort.
• Focused on commercial banking relationship management.