Yousef Enbeh
CEO
Amman
Summary
Experienced with strategic leadership, harnessing deep understanding of market dynamics to drive organizational success. Utilizes analytical thinking and vision to develop and implement growth strategies. Track record of fostering innovation and leading high-impact teams to achieve business objectives.
Overview
24
24
years of professional experience
3
3
Languages
Work History
CEO
TradePro Company
01.2020 - Current
- Company Overview: TradePro is a business development company I founded to connect businesses with the right partners, facilitating B2B transactions across various industries. I have spearheaded business development initiatives in multiple sectors, including the tobacco industry, where I assisted manufacturers in developing products tailored to buyers' specifications. Additionally, I introduced a pioneering concept in Saudi Arabia for turnkey hotel projects, encompassing construction, design, and complete hotel supply solutions, streamlining the process for developers.
- Key Responsibilities:
- Facilitate B2B transactions by connecting buyers and sellers across various industries.
- Identify and establish strategic partnerships to support long-term business growth.
- Negotiate and oversee deals to ensure successful, mutually beneficial agreements.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
- Developed a high-performance executive team for improved productivity and efficiency.
- Fostered strong relationships with industry partners to expand business opportunities.
CEO
Jordan Ornamin Advertising Company
01.2015 - 12.2019
- Company Overview: Established in 2014, under the Jordan Ornamin umbrella, it was the first Jordanian company to specialize in Below-The-Line (BTL) advertising inside clinics' waiting areas and well-known hypermarkets through an innovative digital signage screens network, enabling international and local brands to reach targeted audiences by displaying advertisements throughout the digital screens online in real time.
- Key Responsibilities:
- Leading all business operations, recruiting, and managing a high-performing team, budgeting, financial planning, cost control, and ensuring sustainable profitability and growth.
- Built and positioned the company as a market leader.
- Generating revenue by designing and monetization strategies, optimizing advertising sales, pricing models, and ROI for advertisers.
- Acquired on 12/15/2019 by a leading Jordanian advertising agency, Media Roots.
Sales Director
Jordan Ornamin Company
04.2003 - 01.2015
- Company Overview: Jordan Ornamin Company, a family business, established in 1977, is a prominent supplier of OS&E, F&B, and kitchenware light equipment, as well as a melamine tableware manufacturer for the HORECA and modern trade sectors in Jordan, the Levant, and GCC markets.
- Key Responsibilities:
- Established and nurtured long-term relationships with key clients.
- Direct overall sales operations.
- Monitored competitor activity and market trends.
- Established pricing and delivery terms.
Sales Manager
Jordan Ornamin Company
08.2001 - 04.2003
- Key Responsibilities:
- Led the sales team in achieving company objectives and sales targets.
- Monitored competitor activity.
- Coordinated with the marketing department.
- Led the sales team toward achieving quarterly targets.
- Monitored competitors through multi-channel research.
- Increased sales by 10%.
Education
Bachelor of Science - Marketing
Lebanese American University
Lebanon01.2001
Skills
Talent development
Crisis management
Succession planning
Mergers and acquisitions
Strategic visioning
Global perspective
Inspirational leadership
Problem-solving abilities
Accomplishments
- Increased Jordanian market share for Jordan Ornamin Company's products by 15% and solidifying its position as a market leader.
- Expanded export market share in the GCC and Levant regions by 12% for the company's melamine tableware product line.
- Led Jordan Ornamin Advertising company to become the first Jordanian marketing company to implement digital signage screens system in clinics and Hypermarkets, advertising for multinational well-known companies such as Johnson & Johnson, Kimberly Clark, and Sadia.
- First Jordanian company to implement the concept of turnkey projects for the HORECA sector in Jordan.
Timeline
CEO
TradePro Company
01.2020 - Current
CEO
Jordan Ornamin Advertising Company
01.2015 - 12.2019
Sales Director
Jordan Ornamin Company
04.2003 - 01.2015
Sales Manager
Jordan Ornamin Company
08.2001 - 04.2003
Bachelor of Science - Marketing
Lebanese American University
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