Wala' K. Abu Helow
Amman
Summary
Strategic and results-oriented marketing professional with over 8 years of experience in marketing, branding, and business consultancy across MENA and African regions. Demonstrated expertise in marketing automation, CRM integration, and the execution of data-driven, multi-channel campaigns that enhance customer engagement and accelerate growth. Adept at translating insights into actionable strategies, leading cross-functional teams, and managing global partnerships to align marketing initiatives with overarching business goals. Proven track record in delivering high-impact digital marketing programs and brand experiences that drive visibility, market expansion, and measurable ROI.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Database and Automation Executive
ProgressSoft
01.2022 - Current
- Managed and maintained marketing databases with a strong focus on data accuracy, segmentation, and compliance with GDPR.
- Designed and executed automated marketing workflows and lead nurturing campaigns using HubSpot, CRM, and SendGrid to drive engagement and conversions.
- Integrated CRM and marketing platforms to streamline lead management and ensure seamless data flow between sales and marketing teams.
- Analyzed campaign performance using key metrics (CTR, open rates, conversion rates), delivering insights to optimize targeting and improve ROI.
- Developed and maintained performance dashboards and standardized processes to support data-driven decision-making and campaign scalability.
- Collaborated cross-functionally with senior stakeholders to align marketing operations with business objectives and improve pipeline impact.
- Oversaw the planning and execution of digital marketing initiatives across email, social media, and landing pages to support campaign goals and increase brand visibility.
Marketing and Business Consultant
Comviva
01.2020 - Current
- Act as Comviva’s primary representative for Orange Jordan, serving as a strategic consultant for the Orange Booster tool and aligning internal and client teams on future product strategies.
- Manage and support marketing projects across Jordan, MENA, and African countries, advising enterprise clients on aligning marketing initiatives with commercial objectives.
- Conduct regional market research to uncover trends, customer insights, and opportunities, supporting the development of tailored marketing strategies and go-to-market plans.
- Utilize tools such as Salesforce, marketing automation platforms, and Jira to manage campaigns, track progress, and ensure alignment between marketing and technical teams.
- Lead digital marketing activities—email, SEO/SEM, social media, and display advertising—while leveraging Google Analytics and Excel to monitor performance metrics and generate actionable reports.
- Provide strategic guidance on branding, positioning, and communications, and deliver training on Comviva’s Infinity product to enterprise teams.
- Collaborate with the Global Business Consulting team to localize global product use cases and ensure regional relevance.
Marketing Coordinator
Autodesk
09.2016 - 12.2019
- Proficient in marketing automation and CRM platforms, including Salesforce.com and Marketo, to optimize campaign management and lead nurturing.
- Collaborate with Field Marketing, Industry Marketing, and Sales Leaders to design and execute targeted sales campaigns for specific markets and industries.
- Develop and implement marketing strategies by analyzing sales forecasts, managing campaign calendars, and organizing promotional activities.
- Lead the planning, execution, and management of events and webinars to drive brand awareness and customer engagement.
- Analyze sales and market data to prepare reports that provide actionable insights supporting sales and marketing decisions.
- Monitor budgets by comparing actual results against forecasts, ensuring alignment with financial goals.
- Use data analytics to identify opportunities for improving campaign effectiveness, adoption, and market expansion.
- Ensure accurate lead allocation and timely follow-up within CRM systems to maintain pipeline health.
- Prepare marketing performance reports to evaluate program success across the EMEA-E region.
- Plan, execute, and monitor inbound hotline initiatives across Africa, Turkey, and the Middle East to enhance customer engagement.
Marketing Specialist & Event Coordinator
JordInvest
10.2015 - 08.2016
- Developed and executed integrated marketing campaigns to enhance brand visibility for Cinnabon and Caribou Cafe, targeting key market segments and optimizing advertising placements.
- Designed print advertisements and promotional programs to support new product launches and seasonal initiatives.
- Led SEO/SEM, email, social media, display advertising, and database marketing efforts to achieve defined KPIs and maximize campaign performance.
- Planned and managed high-impact events, ensuring efficient resource allocation and cost-effectiveness.
- Evaluated marketing activities to measure effectiveness and identify opportunities for improvement.
- Developed and delivered training programs to sales representatives, enhancing service quality and customer experience
Customer Service & HA Marketing Specialist
Samsung
02.2014 - 09.2015
- Managed customer inquiries and resolved complaints via phone and email, ensuring timely escalation of priority issues to maintain high satisfaction levels.
- Collaborated with product and sales teams to develop and monitor strategic marketing initiatives for the Home Appliances division.
- Analyzed campaign performance metrics and prepared reports to assess effectiveness and inform decision-making.
- Coordinated with external agencies and vendors to execute marketing programs, ensuring alignment with brand and business objectives.
Education
University Of Jordan
Amman, Jordan 06-2013
Skills
- Marketing Automation and CRM Management
- Multi-Channel Campaign Planning and Execution (Digital, Email, SEO/SEM, Social Media)
- Data Analysis and Performance Reporting
- Lead Segmentation and Nurturing Strategies
- Cross-Functional Team Collaboration
- Event and Webinar Planning and Coordination
- Customer Relationship Management and Support
- Strategic Marketing and Market Research
Accomplishments
- Supported strategic alignment and customer success at Comviva by helping both Orange and Comviva meet their business objectives through collaborative strategy execution and onboarding programs that resulted in strong client success stories.
- Successfully managed the Inbound Hotline project at Autodesk from concept to launch, overseeing planning, execution, regional coordination, and performance tracking across Africa, Turkey, and the Middle East.
- Led the integration and automation process at ProgressSoft, aligning CRM, operational systems (Zoho), and marketing automation tool to streamline workflows and enhance cross-departmental efficiency.
- Played a pivotal role in campaign performance optimization at Autodesk by leveraging real-time data analytics to track KPIs and implement mid-campaign improvements that boosted campaign effectiveness.
- Managed digital marketing activities and budgets across multiple regions, ensuring cost-effective execution of campaigns while meeting strategic goals for visibility, engagement, and ROI.
Certification
The Fundementals of Digital Marketing.
Social Media Marketing.
Inbound Marketing.
Google Analytic for beginner & Advance.
Google Ads Display.
Online Marketing Principles- Google.
Excel for Marketer.
Initiate Marketing Strategy.
Data Analytics
Content Strategy
Sales Technique
Customer Service
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Turkish
Intermediate (B1)
Timeline
Marketing Database and Automation Executive
ProgressSoft
01.2022 - Current
Marketing and Business Consultant
Comviva
01.2020 - Current
Marketing Coordinator
Autodesk
09.2016 - 12.2019
Marketing Specialist & Event Coordinator
JordInvest
10.2015 - 08.2016
Customer Service & HA Marketing Specialist
Samsung
02.2014 - 09.2015
University Of Jordan
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