Vahagn Manukyan
Summary
Commercial executive with 15+ years of experience across fintech, telecom, FMCG, and platform-based ecosystems. Proven track record in scaling revenue through partner enablement, pricing strategy, and CRM/KPI system deployment. Adept at driving B2B sales, launching digital payment solutions (QR/NFC, BNPL), and aligning GTM strategy with execution. Skilled in leading cross-functional teams and managing complex sales infrastructures across regional and global markets.
Overview
20
20
years of professional experience
Work History
Commercial Advisor to the CEO
GSC (Hikvision Official Distributor)
01.2025 - 07.2025
- Rolled out Bitrix24 CRM and KPI dashboards to align regional sales operations and improve partner performance tracking
- Designed and implemented incentive system, boosting sales by 35% and reactivating 23 dormant dealers within 3 months
- Launched loyalty, rebate, and bonus programs to enhance distributor engagement and revenue-share alignment
- Established reporting infrastructure and team KPIs from the ground up, enhancing visibility and accountability
- Optimized pricing structure and partner segmentation to improve margin control
- Advised on partner tiering and regional rollout to accelerate channel expansion
Deputy CEO
FastShift (Fintech/Digital Payments)
01.2023 - 01.2024
- Scaled QR/NFC and BNPL solutions across PSPs, operator platforms, and aggregator ecosystems
- Drove 260% user base growth and 560% revenue increase in 7 months via data-driven sales execution
- Deployed CRM and KPI frameworks to increase conversion, visibility, and partner accountability
- Led third-party integrations with aggregators and embedded service providers to reduce time-to-market
- Served as Acting CEO during executive transition, ensuring business continuity
Head of Sales Department
Telcell (Fintech/Digital Payments)
11.2021 - 01.2023
- Built and scaled KPI-based motivation programs across 5 sales and partner teams
- Acquired 2,000+ clients and signed 35 retail chains in year one
- Reorganized sales roles and workflows, improving execution speed and accountability
- Collaborated with product and finance to launch new payment solutions and support national rollout
Digital Transformation Project Manager (Kyrgyzstan)
IUNetworks
11.2019 - 10.2021
- Led end-to-end digitalization of the national Single Window via the Tunduk platform, coordinating 13 ministries and third-party vendors
- Integrated payment infrastructure into e-government services, enabling unified access to state payments and approvals
- Negotiated expansion of project scope from 8 to 13 ministries, resulting in a 40% increase in company revenue
- Directed vendor relationships and interagency execution to ensure delivery across complex public-sector environments
Head of Retail and Key Accounts
Idram (Fintech)
03.2019 - 11.2019
- Drove 70% sales growth in 6 months by expanding QR/NFC payment infrastructure across retail and partner channels
- Acquired 1,200+ clients, including 35 national key accounts, boosting transaction coverage and merchant network reach
- Launched KPI dashboards and incentive programs to track performance and improve sales accountability
Director of Administration & Procurement
Digitain (IT Platform / B2B SaaS)
05.2018 - 03.2019
- Oversaw infrastructure procurement and vendor strategy to support platform scalability, uptime, and regulatory compliance
- Streamlined sourcing of critical hardware, services, and infrastructure for fast-growing digital environments
- Introduced ISO 10845-aligned procurement policy to enhance transparency, auditability, and governance
- Reduced procurement cycle times and consolidated supplier base to align with cost, speed, and service-level goals
B2B Specialist- Payment Channels Unit Manager
VivaCell-MTS (Telecom Operator)
08.2005 - 04.2018
- Built and managed nationwide POS and terminal partner network, expanding distribution coverage
- Launched Top-Up infrastructure, increasing recharge volume by 80%
- Drove 20% revenue growth by segmenting partners and implementing performance-tiered support
- Integrated dealer systems with internal billing for real-time transaction processing
Education
Bachelor of Engineering - Sociology & Work Psychology
State Engineering University of Armenia
Yerevan01.2000
Languages
English
Advanced (C1)
Russian
Bilingual or Proficient (C2)
Armenian
Bilingual or Proficient (C2)
Tools, Skills & Business Expertise
Digital Tools & Platforms:
Power BI, Google Data Studio, Microsoft Excel (Advanced), Jira, Confluence, Slack, Trello, Bitrix24, Zoho CRM, HubSpot
Commercial & Strategic Expertise:
Go-to-Market Strategy, B2B & B2C Sales Operations, Channel Development, Partner Acquisition & Enablement, Revenue Model Design, Margin Optimization, Pricing Strategy, KPI Architecture, Workflow & Process Automation
Timeline
Commercial Advisor to the CEO
GSC (Hikvision Official Distributor)
01.2025 - 07.2025
Deputy CEO
FastShift (Fintech/Digital Payments)
01.2023 - 01.2024
Head of Sales Department
Telcell (Fintech/Digital Payments)
11.2021 - 01.2023
Digital Transformation Project Manager (Kyrgyzstan)
IUNetworks
11.2019 - 10.2021
Head of Retail and Key Accounts
Idram (Fintech)
03.2019 - 11.2019
Director of Administration & Procurement
Digitain (IT Platform / B2B SaaS)
05.2018 - 03.2019
B2B Specialist- Payment Channels Unit Manager
VivaCell-MTS (Telecom Operator)
08.2005 - 04.2018
Bachelor of Engineering - Sociology & Work Psychology
State Engineering University of Armenia
Similar Profiles
Khalid ElsaeyKhalid Elsaey
Sales Director at FutureTech For ICT, ANFAL GROUP "Hikvision, Honeywell, PPC "BELDEN", Mavili Distributor"Sales Director at FutureTech For ICT, ANFAL GROUP "Hikvision, Honeywell, PPC "BELDEN", Mavili Distributor"
Chelsey HendersonChelsey Henderson
Business Coordinator at GSCBusiness Coordinator at GSC
Jason GaldamezJason Galdamez
Maintenance Technician at GSCMaintenance Technician at GSC
Carri NoyesCarri Noyes
Commercial Card & Virtual Card B2B Consultant, CEO & Founder at CNVC ConsultingCommercial Card & Virtual Card B2B Consultant, CEO & Founder at CNVC Consulting
Wail MorganWail Morgan
Commercial Manager and Personal Assistant to CEO at Al-Etmad GroupCommercial Manager and Personal Assistant to CEO at Al-Etmad Group