Tatevik Sofyan
Content & Marketing Specialist, Journalist
Yerevan
Summary
Driven by creativity and strategy, I am a marketing specialist and content writer with over 10 years of hands-on experience in crafting compelling content and executing impactful marketing campaigns. My expertise spans content writing, social media management, and marketing strategy, where I excel at delivering clear, engaging, and results-oriented materials.
I have a strong customer focus and commercial acumen, enabling me to create highly targeted sales letters, email sequences, landing pages, and marketing collateral that drive conversions and build brand loyalty. Skilled in writing and editing persuasive content, I approach every project with precision and creativity, ensuring it resonates with the intended audience and achieves measurable success.
Balancing professional excellence with personal fulfillment, I am married and a proud parent, bringing dedication, organization, and a growth-oriented mindset to all areas of my life.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Content Manager
GN LLC
07.2020 - Current
- Write, edit, and publish content, including blog posts, articles, social media updates, newsletters, and website content.
- Collaborate with designers, videographers, and other creatives to produce multimedia content like videos, infographics, and animations.
- Ensure content is engaging, on-brand, and tailored to specific platforms.
- Optimize content for SEO to improve search engine rankings and drive organic traffic.
- Approved, reviewed and edited content flowing to website.
- Directed content of website by gathering information and integrating data from other departments.
- Worked with art directors to create dynamic websites.
Head of Marketing
LaBelle Medical Center
06.2019 - Current
- Develop and implement a comprehensive marketing strategy aligned with the company's goals.
- Identify target markets, customer segments, and positioning strategies.
- Plan and oversee marketing campaigns across various channels, including digital, social media, print, TV, and events.
- Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising.
- Build, lead, and mentor the marketing team to achieve high performance.
- Develop partnerships with external agencies, influencers, and industry stakeholders.
Teaching SMM & Content Writing
Start Digital Marketing Agency
03.2020 - 12.2023
Head of Commercial
Armatfood Canning Factory
09.2022 - 02.2023
- Worked well in a team setting, providing support and guidance.
- Conduct market research to understand industry trends, customer needs, and competitive landscapes.
- Provide regular updates on market trends, competitor activities, and key metrics.
Social Media Marketing Specialist
Self Employed
01.2015 - 01.2023
Head of Marketing
Innery By Eco Group Armenia
10.2016 - 09.2021
- Comprehensive Market Research
- Content Creation: Develop culturally adapted and engaging content, including visuals, videos, and copy.
- Establishing Business Connections
- Adapting the Company’s Brand
- SMM (Social Media Marketing) Strategy
CEO
Start Digital Marketing Agency Yerevan
09.2017 - 06.2021
Head of Marketing
Innery by Eco Group Georgia
09.2019 - 05.2020
- Comprehensive Market Research
- Content Creation: Develop culturally adapted and engaging content, including visuals, videos, and copy.
- Establishing Business Connections
- Adapting the Company’s Brand
- SMM (Social Media Marketing) Strategy
Editor-in-Chief
Biglemon.am
08.2013 - 06.2018
Journalist
Different Media Platforms
09.2011 - 09.2013
Education
Bachelor of Science - Journalism Faculty
YSU
Yerevan, Armenia 09.2007 - 05.2011
Skills
Content editing
Proofreading
Project leadership
Social media administration
Strategic marketing
Marketing communications
Audience analysis
Online advertising
Hobbies
Reading, Intellectual Games, Cinema, Theater, Essay Writing
Timeline
Head of Commercial
Armatfood Canning Factory
09.2022 - 02.2023
Content Manager
GN LLC
07.2020 - Current
Teaching SMM & Content Writing
Start Digital Marketing Agency
03.2020 - 12.2023
Head of Marketing
Innery by Eco Group Georgia
09.2019 - 05.2020
Head of Marketing
LaBelle Medical Center
06.2019 - Current
CEO
Start Digital Marketing Agency Yerevan
09.2017 - 06.2021
Head of Marketing
Innery By Eco Group Armenia
10.2016 - 09.2021
Social Media Marketing Specialist
Self Employed
01.2015 - 01.2023
Editor-in-Chief
Biglemon.am
08.2013 - 06.2018
Journalist
Different Media Platforms
09.2011 - 09.2013
Bachelor of Science - Journalism Faculty
YSU
09.2007 - 05.2011
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