Summary
Overview
Work History
Education
Skills
Timeline
Generic
Tatev Danielyan

Tatev Danielyan

Brand Activation & Digital Manager

Summary

Results-driven Brand Activation Manager with extensive experience in brand marketing, experiential activations. Skilled in developing and executing high-impact campaigns that drive brand awareness, customer engagement, and sales growth. Strong expertise in event planning, and consumer insights, with a proven ability to manage cross-functional teams and optimize marketing performance. Passionate about creating memorable brand experiences and leveraging data-driven strategies.

Overview

9
9
years of professional experience
4
4
Languages

Work History

Brand Activation & Digital Manager

Karas Wines
06.2022 - Current
  • Develop and execute brand activation strategies to enhance market presence and customer engagement.
  • Plan and manage experiential marketing campaigns, events, and promotional activities to drive brand awareness.
  • Oversee digital marketing initiatives, including social media management, content creation.
  • Collaborate with cross-functional teams to align digital and offline marketing efforts.
  • Analyze consumer insights, market trends, and campaign performance to optimize brand strategies.
  • Strengthen relationships with partners, and influencers to enhance brand visibility.


Administrative Assistant

Karas Wines
09.2018 - 06.2022
  • Coordinated internal and external sales operations
  • Communication with partners
  • Oversaw stock movements and facilitated office operations.

Check-in Agent

Zvartnots International Airport
09.2016 - 09.2018
  • Managed challenging situations professionally, deescalating conflicts and finding appropriate resolutions.
  • Streamlined the check-in process for a smoother experience, managing passenger reservations with accuracy.
  • Collaborated with team members to maintain high-quality service standards during peak travel times.
  • Ensured accurate flight information was communicated to passengers, minimizing confusion and delays.

Intern - Department of Import & Export

Jermuk Group LTD
02.2016 - 04.2016

Assisted with marketing strategies and international trade operations

Education

Master - Project Management in Tourism

Armenia State University of Economics
Yerevan, Armenia
04.2001 -

Bachelor - International Economic Relations

Armenian State University of Economics
Yerevan, Armenia
04.2001 -

Skills

  • Brand Activation & Experiential Marketing
  • Content Creation & Storytelling
  • Event Planning & Execution
  • Market Research & Consumer Insights
  • Strategic Thinking & Problem-Solving
  • Creativity & Innovation
  • Strong Communication & Negotiation
  • Team Leadership & Collaboration
  • Adaptability & Time Management
  • Data-Driven Decision-Making

Timeline

Brand Activation & Digital Manager

Karas Wines
06.2022 - Current

Administrative Assistant

Karas Wines
09.2018 - 06.2022

Check-in Agent

Zvartnots International Airport
09.2016 - 09.2018

Intern - Department of Import & Export

Jermuk Group LTD
02.2016 - 04.2016

Master - Project Management in Tourism

Armenia State University of Economics
04.2001 -

Bachelor - International Economic Relations

Armenian State University of Economics
04.2001 -
Tatev DanielyanBrand Activation & Digital Manager