SONA AJAMYAN
Yerevan,ER
Summary
Marketing & Advertising professional with extensive experience leading advertising departments across media and corporate sectors. Expertise in marketing activations, brand visibility, event coordination, cross-functional collaboration, and vendor management.
Overview
10
10
years of professional experience
Work History
Head of Advertising Department
Rio Armenia LLC
08.2022 - 08.2023
- Managed the shopping mall advertising department, setting tasks and controlling deadlines and quality of execution
- Approved creative concepts, visual materials, and video content for advertising campaigns
- Coordinated the production of advertising materials
- Worked with external contractors and advertising agencies
- Controlled the placement of advertising on internal digital screens and other media assets within the shopping mall
- Worked closely with shopping mall tenants to provide advertising and marketing support.
Head of Advertising Department
Hanqashar LLC
08.2022 - 08.2023
- Led and developed the outdoor advertising sales department, managing a team of sales managers
- Built and maintained long-term relationships with key clients, media agencies, and strategic partners
- Negotiated contracts, pricing, and placement terms with advertisers and agencies
- Oversaw preparation of commercial proposals, media plans, and sales presentations
- Analysed market trends, competitor activity, and campaign performance to optimize sales approach
- Coordinated with marketing, operations, and production teams to ensure timely campaign delivery
Head of Advertising Department
A-TV
04.2021 - 01.2022
- Developing and implementing TV advertising sales strategies.
- Managing a team of sales managers.
- Leading negotiations with major advertisers and preparing custom commercial proposals.
- Overseeing sales, contract execution, and fulfillment of obligations.
- Analyzing the market and competitors, evaluating ad campaign performance, and preparing reports for management.
Director
Strongylodon LLC
07.2018 - 03.2019
- Oversaw company operations, strategic planning, marketing activities, and partnerships.
Head of Advertising Department
21 TV
04.2017 - 09.2018
- Developed and executed TV ad sales strategies.
- Managed sales team and staff development.
- Planned media campaigns and supervised ad shoots.
- Negotiated with key advertisers and prepared proposals.
- Ensured contract compliance and fulfillment.
- Analyzed market, competitors, and campaign results.
- Optimized department processes to boost sales.
Loan Specialist
VTB Bank Armenia
04.2013 - 04.2017
- Consulted clients on financial products, processed loan applications, ensured regulatory compliance.
Education
Bachelor's Degree - Law
Russian-Armenian (Slavonic) University
Yerevan, Armenia01.2012
Skills
- Communication skills
- Time management
- Problem solving
- Team leadership
- Client relationship management
- Multitasking
- MS office
- Interpersonal communication
- Critical thinking
- Strategic planning
- Media placement
- Advertising strategy
Training
- Business in FAANG Style, Kjell Nordstrom, 2018
- Breakthrough Strategy, Leadership & High Performance, Brian Tracy, 2017
- Marketing Strategy, Igor Mann, 2017
Languages
- Armenian, Native
- Russian, Fluent
- English, Professional
Internship
Specialist, Human Rights Protection Department, Human Rights Defender's Office, 09/01/12, 12/31/12, Protection of civil, socio-economic, and cultural rights
Languages
Armenian
Native
Native
Russian
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Timeline
Head of Advertising Department
Rio Armenia LLC
08.2022 - 08.2023
Head of Advertising Department
Hanqashar LLC
08.2022 - 08.2023
Head of Advertising Department
A-TV
04.2021 - 01.2022
Director
Strongylodon LLC
07.2018 - 03.2019
Head of Advertising Department
21 TV
04.2017 - 09.2018
Loan Specialist
VTB Bank Armenia
04.2013 - 04.2017
Bachelor's Degree - Law
Russian-Armenian (Slavonic) University