Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Timeline
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Saif Radwan

Amman,Aen Al Bashah

Summary

Digital Marketing Expert with a passion for driving growth and innovation in the industry. Join me on a journey to discover the power of digital marketing and media. After completing my master's degree in digital communication and media/multimedia, I delved into the world of digital marketing to unleash the true potential of online platforms in reaching and engaging audiences. My expertise has been fortified with certifications from Google and Meta, reflecting my commitment to continuous learning and staying updated on the latest trends and best practices in the industry. I have successfully led marketing campaigns, created engaging content, and optimized results based on data and insights, leading to achievements such as increasing sales and brand recognition by 35% for Carthage Oil Company and winning awards for customer acquisition campaigns. As the CEO of Success Maker Agency, I am dedicated to delivering high-quality work that exceeds expectations and empowers clients and colleagues with the knowledge and skills to succeed. Let's collaborate and drive growth together. Connect with me via email at saif.radwan90@gmail.com

Overview

12
12
years of professional experience
1
1
Certification

Work History

Chief Digital Marketing Officer (CDMO)

Success Maker Agency
Amman
08.2016 - 12.2022
  • Directed a team of 15+ digital marketing professionals, developing and implementing comprehensive marketing strategies that aligned with client goals and industry trends.
  • Managed the agency's operations, overseeing over 50 client accounts, ensuring the timely delivery of projects, and maintaining a high level of customer satisfaction.
  • Designed and executed digital marketing campaigns that leveraged SEO, PPC, social media, and content marketing to enhance brand visibility and engagement.
  • Introduced data-driven marketing strategies, utilizing analytics tools (Google Analytics, SEMrush) to monitor campaign performance and adjust tactics, resulting in improved ROI for clients.
  • Conducted workshops and training sessions for internal teams and clients, enhancing their knowledge of digital marketing trends and best practices.

Key Achievements:

  • Boosted agency revenue by 50% in two years by developing high-performing marketing strategies that secured long-term contracts with top-tier clients.
  • Successfully increased client retention rates by 40% through improved communication strategies and delivering measurable marketing results.
  • Recognized as a leading digital marketing agency in the region, achieving awards for innovative campaigns and client satisfaction.

Brand Manager

Carthage Oil Company
Amman Governorate
01.2015 - 06.2016
  • Developed and executed comprehensive brand strategies across online and offline channels, ensuring a cohesive brand image and message.
  • Led the rebranding efforts of Carthage Oil Company, enhancing brand recognition and market positioning, resulting in a significant increase in customer engagement.
  • Collaborated with cross-functional teams (sales, product development, and customer service) to ensure brand consistency across all customer touchpoints.
  • Utilized market research and competitor analysis to identify new market opportunities, and developed strategies to capitalize on them, driving growth and market share.

Key Achievements:

  • Achieved a 35% increase in sales within the first year by implementing effective brand campaigns and marketing initiatives.
  • Won two awards for exceptional customer acquisition strategies, significantly enhancing brand visibility, and market presence.
  • Successfully executed a rebranding campaign that improved the company's market positioning, leading to a 20% rise in customer engagement.

Senior Digital Marketing

TROY AUTO PARTS & SERVICE CENTER
Amman Governorate
09.2012 - 12.2014
  • Developed and managed digital marketing campaigns that targeted key customer segments, resulting in a significant increase in online engagement and sales.
  • Implemented a comprehensive SEO strategy, which improved the website's ranking on search engines, driving organic traffic growth by 50%.
  • Created a multi-channel social media strategy, growing the company's online community and increasing brand awareness across different platforms.

Key Achievements:

  • Generated a 40% increase in online sales by creating targeted campaigns that effectively reached the desired audience.
  • Launched a customer loyalty program that resulted in a 25% increase in repeat business, boosting overall sales and customer retention.
  • Developed a robust content marketing plan that improved website traffic by 50%, establishing the company as a trusted resource in the industry.

Junior Digital Marketing

Asia for medical equipment
Amman
03.2011 - 10.2012
  • Assisted in the development of digital marketing strategies, working closely with senior management to identify new opportunities for growth.
  • Conducted in-depth competitor analysis to identify gaps in the market and recommend actionable strategies for improvement.
  • Managed and optimized online advertising campaigns, ensuring maximum ROI and improved lead generation.

Key Achievements:

  • Improved website conversion rates by 30% by implementing targeted landing page optimizations and A/B testing strategies.
  • Launched a lead generation campaign that resulted in a 20% increase in sales-qualified leads, contributing to overall revenue growth.

Education

Bachelor's degree - Accounting

Jami'at Philadelphia Al-Khassa
01.2012

Marketing communications -

International Business Management Institute (IBMI)

Skills

  • Web Content
  • Adsense
  • Sales and Marketing
  • Keyword Research
  • Pay-per-click advertising
  • Search Engine Optimization
  • Customer Segmentation
  • Google Analytics
  • Inbound Marketing
  • Marketing automation
  • Competitor Analysis
  • Multichannel marketing
  • Google Analytics Setup
  • Data-driven decision-making
  • Copywriting and editing
  • Google Analytics expertise

Certification

  • Digital Marketing and Media Certification
  • Digital marketing landscape

Personal Information

Title: Marketing & Public Relations Manager @ Success Maker Agency

Timeline

Chief Digital Marketing Officer (CDMO)

Success Maker Agency
08.2016 - 12.2022

Brand Manager

Carthage Oil Company
01.2015 - 06.2016

Senior Digital Marketing

TROY AUTO PARTS & SERVICE CENTER
09.2012 - 12.2014

Junior Digital Marketing

Asia for medical equipment
03.2011 - 10.2012
  • Digital Marketing and Media Certification
  • Digital marketing landscape

Bachelor's degree - Accounting

Jami'at Philadelphia Al-Khassa

Marketing communications -

International Business Management Institute (IBMI)
Saif Radwan