Rama Mansour
Amman
Summary
Proactive SEO executive with a proven track record in enhancing customer engagement and business visibility through effective SEO strategies. Experienced in managing high-profile projects and developing marketing initiatives. Proficient in on-page and technical SEO, with excellent analytical, organizational, and decision-making abilities. Committed to staying current with SEO trends and best practices.
Overview
9
9
years of professional experience
Work History
SEO Executive
Dentsu
11.2022 - Current
- Regularly conduct keyword research to develop keyword plans, generate content ideas, and optimize existing content.
- Plan and oversee the entire website architecture, including restructuring page hierarchy.
- Optimize web pages such as the homepage, landing pages, blog posts, and product pages (on-page SEO) to improve content quality, keyword optimization, and user experience, boosting organic search rankings.
- Manage SEO-related assets and tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, and Screaming Frog.
- Conduct full-scale SEO audits (technical, on-page, and off-page) on both mobile and desktop versions of the website to provide recommendations for key improvements, such as slow page load speeds, page crawl errors, and keyword optimization on meta tags and images.
- Implement local and international SEO techniques across local (Google My Business listings) and international websites.
- Regularly track and monitor new and existing keyword ranking positions, devising integrated marketing strategies to increase organic search rankings.
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion rates, and engagement metrics like dwell time and organic return visits, providing recommendations for improvement.
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass them.
- Stay up to date with the latest SEO trends, search algorithm updates, new SEO tools, and best practices.
SEO Executive
Chain Reaction
02.2022 - 10.2022
- Conducted on-page and off-page SEO analysis to improve website visibility and increase web traffic, collaborating closely with the development team.
- Performed SEO technical audits and applied expertise in tools like SEMrush, Ahrefs, Lumar, and Screamingfrog.
- Utilized Google Analytics, Google Search Console, and Google Data Studio for data analysis and report creation, enhancing decision-making processes.
- Managed client relations and communication, presented audits to prospective clients, and guided and trained junior team members on their daily tasks.
- Optimized on-page content with keyword research, keyword mapping, and creating evergreen topics, while implementing ASO, SMO, and Amazon SEO strategies.
- Attended internal meetings to brainstorm and develop well-structured project outlines, enhancing efficiency and effectiveness of day-to-day tasks.
- Conducted ongoing learning and research on SEO trends, updates, tools, and tactics, providing the department with valuable insights and creating competitive analysis and benchmarking reports.
- Managed a portfolio of over 20 clients, reporting daily to line manager, and ensured timely project execution through effective planning and prioritization.
Digital Marketing Specialist
Homes Real Estate
09.2021 - 12.2021
- Developed and executed innovative digital marketing strategies, including experiments and conversion tests, to drive growth.
- Collaborated with internal teams to create and optimize landing pages, enhancing user experience.
- Planned and executed comprehensive digital marketing campaigns, including web, SEO/SEM, database marketing, and display advertising, while managing and optimizing website and social media profiles.
- Utilized Google Analytics for tracking and developed strategies to attract users in targeted geographic regions through paid and unpaid content on platforms such as Facebook, Instagram, and LinkedIn.
Digital Marketing Specialist
Hammer Services
09.2021 - 12.2021
Marketing Executive
Preiss Murphy, A&A Education Group
11.2020 - 07.2021
- Administering social media campaigns, contributing ideas to marketing efforts, and tracking how well campaigns perform.
- Communicate with account and sales teams to plan projects within budget of market research techniques, data analysis, and statistical methods.
- Good knowledge of strategic planning principles and best marketing practices, Proficiency in MS Office and marketing software.
Sales Representative
Fawaz Al-Hokair Group Fashion Retail
09.2018 - 12.2018
Sales Representative
The Terminal VR
01.2016 - 01.2017
Education
Bachelor's Degree of Business - Marketing
University of Jordan
2021
High School Diploma -
Rosary College School
2016
Skills
- On-Page SEO & Content Optimization
- Technical SEO & Discoverability Audits
- Off-Page Link Building & Content Marketing
- Proficient with 30 SEO & Digital Tools and various Task Management Software
- Data Analysis & Reporting
- Project Management
- Strong communication skills
- Analytical thinking
- Team player
Timeline
SEO Executive
Dentsu
11.2022 - Current
SEO Executive
Chain Reaction
02.2022 - 10.2022
Digital Marketing Specialist
Homes Real Estate
09.2021 - 12.2021
Digital Marketing Specialist
Hammer Services
09.2021 - 12.2021
Marketing Executive
Preiss Murphy, A&A Education Group
11.2020 - 07.2021
Sales Representative
Fawaz Al-Hokair Group Fashion Retail
09.2018 - 12.2018
Sales Representative
The Terminal VR
01.2016 - 01.2017
Bachelor's Degree of Business - Marketing
University of Jordan
High School Diploma -
Rosary College School
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