Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
References
Timeline
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Melanya Kirakosyan

Yerevan

Summary

Digital Marketing Manager with over 4+ years of experience driving brand growth and customer acquisition through multi-channel campaigns.Skilled in SEO, paid advertising, and email marketing, with a proven track record of boosting traffic by 30% and improving ROI. Experienced in managing six-figure budgets and leading cross-functional teams. Strong focus on data-driven strategy and tools that enhance visibility and engagement across markets.

Overview

6
6
years of professional experience

Work History

Marketing Manager

Axiom Print Inc
Glendale
01.2021 - 01.2025
  • Increased website traffic by 40% year-over-year through integrated SEO, PPC, and social media strategies.
  • Managed a marketing budget exceeding $250K annually, optimizing spending to boost ROI by 20%.
  • Led and mentored a team of six marketing professionals, setting KPIs, and conducting performance evaluations.
  • Developed and launched over 20 multi-channel campaigns, resulting in a 30% uplift in online sales.
  • Conducted market research to identify customer trends, and guide strategic decisions.
  • Implemented segmented email marketing campaigns, achieving an average open rate of 38%.

International Communication and Marketing Leading Specialist

ITEQ LLC
Yerevan
11.2018 - 09.2021
  • Developed and executed international communication strategies aligned with corporate objectives.
  • Managed production of multilingual marketing materials including brochures, websites, and videos.
  • Analyzed performance metrics to refine campaigns and increase engagement by 20%.
  • Coordinated successful email marketing campaigns that generated a 15% increase in qualified leads.

Education

M.A. - Marketing Management

IU International University of Applied Sciences
Germany

B.A. - European Languages and Communication

Yerevan State University
Yerevan, Armenia

Skills

  • Digital advertising and SEO: Google Ads, Meta Ads, LinkedIn Ads, Ahrefs, SEMrush, and Google Search Console
  • Analytics and reporting: Google Analytics, Google Merchant Center, SurveyMonkey, and Crunchbase
  • Content management and creation: WordPress, Canva, Adobe Photoshop, CapCut, Vimeo, Synthesia, and Figma
  • Email marketing: Mailchimp, Apollo, Stripo
  • Project management: Trello
  • E-commerce: Etsy, Amazon, and Shopify

Languages

Armenian: Native 

English: full professional proficiency

Russian: professional working proficiency

German: limited working proficiency

Accomplishments

  • +40% website traffic through SEO and paid ads
  • Increased the returning customer rate by 30% through loyalty email sequences and personalized promotions
  • Improved order form UX, reducing drop-off rate by 20%

References

References available upon request.

Timeline

Marketing Manager

Axiom Print Inc
01.2021 - 01.2025

International Communication and Marketing Leading Specialist

ITEQ LLC
11.2018 - 09.2021

M.A. - Marketing Management

IU International University of Applied Sciences

B.A. - European Languages and Communication

Yerevan State University

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Melanya Kirakosyan