Marwa Osama
Amman
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Add Chapter
Amman
08.2024 - Current
- Posted new content for products and services when managing marketing and release calendars.
- Prepared marketing campaign budgets with finance personnel.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Tracked and analyzed social media and online marketing initiatives.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
Digital Marketing Specialist
We Connect E-Commerce
Amman
01.2021 - 02.2024
- Launched and optimized paid campaigns on social media platforms (Facebook, Instagram, Snapchat, TikTok).
- Produced and tracked reports on campaign effectiveness and overall traffic, providing monthly insights to management to optimize current and future marketing plans.
- E-commerce & Websites: Directed and enhanced marketing strategies for e-commerce sites and web platforms.
- Performed daily analysis and reporting on cost, revenue, spend, ROAS, and CPL.
- Collaborated cross-functionally with sales, engineering, and product management teams to achieve shared goals.
- Managed multiple project milestones and deliverable deadlines under constant pressure.
- Conducted ongoing evaluations of market trends to stay updated on consumer and competitor changes.
- Developed successful digital strategies for various platforms to drive customer engagement.
- Optimized social media channels and web pages to improve SEO and usability.
- Collected and analyzed web metrics, including visits, time on site, and page views per visit.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
Account Manager
Aims Marketing Agency
Dubai
09.2023 - 10.2023
- Ads Management Across Platforms: Managed and optimized advertising campaigns on various platforms to achieve client objectives.
- Social Media Management: Handled social media strategies, content creation, and engagement to enhance brand visibility.
- Monthly Reporting: Compiled and presented detailed monthly reports to clients, analyzing performance metrics and providing actionable insights.
Account Manager
Online Market Store
01.2017 - 12.2019
- Managed Advertising Campaigns.
- Social Media Management: Oversaw social media channels, including content creation, scheduling, and engagement to build brand presence.
- Content Calendar Creation: Designed and implemented content calendars to ensure consistent and strategic communication across platforms.
Education
Bachelor's Degree - Finance and Banking in English
Applied Science Private University
Amman, Jordan12.2019
Skills
- Advertising Campaign Management
- Content Strategy & Development
- Managed Advertising Campaigns
- Social Media Management
- Content Calendar Creation
- Marketing Analytics
- E-commerce Marketing
- Brand Management
- Cross-functional Collaboration
- Market Research
- Customer Insight Utilization
- Project Management
- SEO & Digital Optimization
Languages
- Arabic, Native Speaker
- English, Upper-Intermediate Level
Certification
- Google Ads certificate's
Timeline
Digital Marketing Manager
Add Chapter
08.2024 - Current
Account Manager
Aims Marketing Agency
09.2023 - 10.2023
Digital Marketing Specialist
We Connect E-Commerce
01.2021 - 02.2024
Account Manager
Online Market Store
01.2017 - 12.2019
Bachelor's Degree - Finance and Banking in English
Applied Science Private University
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