MARIAM GABRIELYAN

• Collaborate with the Board of Directors to establish strategic direction and goals, with a focus on financial solutions for farmers and rural development.
• Oversee the administration and implementation of programs in the scope of agricultural finance and cooperative initiatives.
• Identify and secure funding opportunities, including grants from donors and financial organizations, to support the foundation’s mission.
• Serve as the primary spokesperson, building relationships with local and international agricultural cooperatives and financial institutions.
• Strengthen ties with cooperative networks, both domestic and international, to foster knowledge exchange and collaboration in the agriculture and finance sectors.
• Other duties as assigned by the Board of Directors

• Organization and implementation of the vocational training program within the framework of the "Helvetas -Sustainable Food Systems" project in 4 rmarzes of Armenia
• Designing and conducting short courses on the following subjects:

• Overseeing the planning, development and execution of the organization's marketing initiatives
• Building and managing team day-to-day to do operations
• Planning the overall marketing strategies for the start-ups
• Researching competition, investigating the benchmarks, and providing suggestions for improvement
• Owning site usability and customer experience

• Supporting the development, integration, and execution of profitable and

effective customer engagement and multi-channel marketing strategies that

will drive customer acquisition, retention, and cross-sell efforts

• Delivering the IBE revenue and online penetration targets set for each

financial year as determined by HQ Commercial

• Supporting the sales team in the development of target-oriented campaigns

based on customer segmentation and market intelligence

• Ensuring accurate tracking and monitoring of budget utilization, preparing

reports that improve understanding and effectiveness of spend

• Cooperating with QR European team members and implementing projects

for Eastern Europe countries

• Supporting the sourcing and day-to-day management of external suppliers

and agencies for various projects such as advertising campaigns, events

management

• Event Management of the company's 10th-anniversary ceremony, hosting

international delegations & ambassadors

• Handling Public Relations and Communications with the media

• Developing & executing the anniversary promotional campaign, designing

and overseeing promotional materials including both printed and digital

• Grand Opening Ceremony Event Management (attended by the President of

RA)

• Market research and launch strategy development

• Product and price strategy development

• Annual marketing and sales plan-budgeting development and execution

• Execution of marketing promotional campaigns as defined in the annual

plan

• Handling PR & Communications with the media

• Trade relationship establishment (travel agencies)

• Establishment & management of the E-Commerce & Online Travel Agencies

(AraratResort.com/ Booking.com/Expedia.com/TravelLine)

• Report management for the General Manager and Board of Directors