Margarita Mesropyan
Yerevan,ER
Summary
Business Development Manager at a global marketing solutions provider, with previous experience as an Account Manager in the leading gambling/iGaming company and as a Project Manager at a design studio. I hold a degree in Marketing and Sociology and bring 5+ years of expertise in Account Management and Marketing. Passionate about creative projects and collaborating with clients and cross-functional teams.
Overview
10
10
years of professional experience
Work History
Business Development Manager
Laaffic
10.2024 - Current
- Managing and growing relationships with clients in the iGaming and sports betting sectors;
- Identifying new business opportunities and developing strategies to achieve sales targets;
- Presenting tailored solutions to clients, ensuring alignment with their business goals;
- Acting as the primary point of contact for assigned accounts, addressing inquiries and ensuring satisfaction;
- Collaborating with internal teams to deliver exceptional service and results;
- Tracking, analyzing, and reporting on sales metrics to drive improvements
Account Manager
BetConstruct
03.2023 - 10.2024
- Managing relationships with partners continually improving their satisfaction;
- Receiving partners' technical / non-technical requests, and assigning them to relevant internal teams;
- Collaborating with technical teams/software developers, working on various projects such as gambling app creation, payment methods integration, etc;
- Collaborating with Key Account Managers, providing reports on partners' daily business activity; gaming providers' activation; payment systems performance testing, etc;
- Gathering feedback from partners, studying other partner success programs, and analyzing data to identify the best practices;
- Executing administrative meetings and events to educate and guide partners on BetConstruct's products and services and its benefits to support partner buying selection;
- Implementing upselling and cross-selling strategies to maximize revenue opportunities from existing partners
Project Manager
CADMaster Studio
02.2022 - 03.2023
- Building and maintaining strong customer relationships (EU, Great Britain, Israel, US-based);
- Coordinating tasks with relevant departments, setting deadlines and costs;
- Transforming requirements/orders into project tasks, and assigning them to designers via Slack;
- Monitoring project progress, adjusting as needed for successful completion
- Acquiring new clients through sales channel development
Account Manager
GioMarket
08.2020 - 12.2021
- Collaborating with Sales Manager to find new efficient supply channels;
- B2B relationships: building long-lasting, reliable relationships with suppliers, manufacturers, and courier services;
- Further monitoring and analyzing customers' usage of the products, collecting feedback, and suggesting ways to improve customer experience
Fundraising Manager
WWF Russia
12.2017 - 12.2021
- Communicating with Fund high-value accounts and key partners, resolving issues and inquiries;
- Email marketing to build effective relationships with new and current clients and to inform them about environmental projects;
- Updating information about supporters in the database
Content Manager
FIX PRICE
05.2018 - 07.2018
- Preparation of content (photos and descriptions of products) for uploading to the product catalog and social networks;
- Development and implementation of a media plan (uploading photo compositions and text to SMMplanner);
- Monitoring the statistics of social networks, preparing a monthly report;
Content Manager
Med-Practic
11.2014 - 08.2015
- Organizing work of journalists and photographers groups at exhibitions and conferences;
- Creating mini-sites for medical centers and early treatment centers through the web administrator tool at med-practic.com;
- Interacting with developers and designers to eliminate errors and/or implement design changes (at the request of clients) on med-practic.com and other partner sites;
- Promoting pages of medical centers in social networks
Education
Ph.D. - Sociology
Financial University
Moscow10-2020
Master of Science - Marketing
Higher School of Economics
Moscow07-2017
Bachelor of Science - Marketing
Armenian State University of Economics \
Yerevan06-2014
Skills
- Business development and strategic planning
- Client relationship building and account management
- B2B sales and negotiation
- Stakeholder communication and collaboration
- Compliance and regulatory understanding in iGaming
Timeline
Business Development Manager
Laaffic
10.2024 - Current
Account Manager
BetConstruct
03.2023 - 10.2024
Project Manager
CADMaster Studio
02.2022 - 03.2023
Account Manager
GioMarket
08.2020 - 12.2021
Content Manager
FIX PRICE
05.2018 - 07.2018
Fundraising Manager
WWF Russia
12.2017 - 12.2021
Content Manager
Med-Practic
11.2014 - 08.2015
Ph.D. - Sociology
Financial University
Master of Science - Marketing
Higher School of Economics
Bachelor of Science - Marketing
Armenian State University of Economics \
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