Product Management Coaching, Business Domain Trainings, Traveling
Mane Mirzakhanyan
Senior Product Manager
Yerevan, Armenia
Summary
Growth-focused iGaming Senior Product Manager with 8+ years of experience in product management and data analytics. Proven track record of driving growth by combining user behavior insights with data-led experimentation and results-driven strategy. Skilled at building products that deliver measurable impact across B2B and B2C sectors.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Senior Product Manager, Growth
Digitain LLC
05.2023 - Current
- Achieved 200%+ GGR growth by analyzing user behavior, mapping engagement funnels with metric trees, and delivering features that boosted betting activity.
- Reintroduced the Virtual Sports strategy by adding sportsbook-style features, promos, and engagement mechanics, driving higher retention and player activity.
- Built and executed roadmaps for Virtual Sports, Live Gaming, and OddsFeed, prioritizing high-impact opportunities based on KPIs and market insights.
- Led product R&D from concept to launch, aligning cross-functional teams around growth goals and shipping scalable solutions with measurable impact.
- Defined and tracked key KPIs (turnover, margin, retention, ARPU), using insights to drive prioritization and trade-off decisions.
- Conducted market and competitor analysis to identify gaps, validate concepts, and ensure products stayed ahead of trends.
- Partnered across Compliance, Sales, Marketing, Account Management, Design, Engineering, and QA, ensuring smooth rollouts, regulatory readiness, and quality delivery.
- Maximized ROI and margin contribution, making sure every release added measurable business value.
- Presented product strategy, KPI results, and commercial outcomes to executive leadership on a monthly basis.
Senior Product Manager
Webb Fontaine Holding LLC
09.2019 - 05.2023
- Led the full-cycle development and launch of two high-impact digital solutions for African Customs authorities, driving a 35% increase in customs duty collection and significantly improving operational efficiency;
- Directed a distributed delivery team of 20+ across engineering, QA, and analysis, ensuring seamless cross-time-zone execution and product alignment with local government needs;
- Managed multi-project budgets and resource allocation, optimizing team capacity and delivery timelines to support high-growth government tech initiatives;
- Spearheaded strategic expansion into three new African markets, resulting in a 45% increase in active user base and enhanced regional adoption of enterprise-grade digital systems;
- Built and scaled 2 high-performing product teams, owning the full lifecycle from concept through launch and establishing scalable practices for future market entries;
Product Manager
DISQO Armenia
12.2018 - 09.2019
- Partnered with senior leadership to establish structured product processes across three product lines, integrating behavioral and opinion-based data workflows to inform user-centric development;
- Led the successful migration to AWS, automating end-to-end data flow operations, which resulted in a 10x reduction in campaign setup time and unlocked new revenue streams;
- Defined and executed a strategic product roadmap and semi-annual OKRs, directly tied to revenue growth targets and continuously optimized based on performance insights;
- Developed and maintained a comprehensive product portfolio strategy, aligning with company vision and market needs; conducted quarterly roadmap reviews to adapt priorities and capture new growth opportunities;
Product Manager
Webb Fontaine Holding LLC
09.2017 - 12.2018
- Successfully launched 2 new digital products in key African markets, achieving 89% penetration across national customs offices and driving widespread platform adoption;
- Contributed to a 23% increase in customs duty collection through product innovations focused on efficiency, transparency, and data-driven compliance enforcement;
- Developed and executed go-to-market strategies for 4 products across 3 countries, managing both on-premise and Google Cloud Platform (GCP) deployments to ensure scalability and regional compliance;
- Defined the Product Vision and Market Entry Strategy for expansion into Latin America and additional African territories, identifying 4 new growth markets and aligning product capabilities with regional needs;
Big Data Analyst
Picsart Inc.
09.2016 - 09.2017
- Led structured A/B testing and hypothesis-driven experiments to evaluate feature performance, optimize user flows, and validate growth initiatives before full-scale rollout;
- Transformed complex, large-scale datasets into actionable insights by performing in-depth modeling and analysis, directly informing product and business decisions;
- Delivered data-backed growth recommendations to cross-functional stakeholders through clear, visual storytelling—enabling alignment and prioritization across product, marketing, and executive teams;
Product/Project Manager
STDev
10.2013 - 09.2016
- Successfully managed 12+ concurrent projects and 3 cross-functional teams (20 professionals total) to deliver high-performing, customer-facing web and mobile applications across multiple verticals;
- Collaborated with 30+ global stakeholders across diverse industries (entertainment, legal, finance) and geographies (Australia, UK, US, Germany), aligning business goals with product delivery and ensuring localized success;
Education
Master's Degree - Finance
Armenian State University of Economics
Yerevan, Armenia 04.2012 - 01.2014
Bachelor's Degree - Finance
Armenian State University of Economics
Yerevan, Armenia 01.2008 - 01.2012
Professional Skills
- Strategic Growth Leadership
- Market & Competitive Analysis
- Metrics & Performance Tracking
- Client-Centric Product Development
- Product Roadmapping & Portfolio Management
- Cross-Functional Leadership
- Conflict Resolution & Stakeholder Management
- Data Analytics & Experimentation
Additional Information
- Growth Leadership
- Proactive Ownership
- Analytical Problem Solving
- Strategic Thinking
- Resilience & Adaptability
- Detail-Driven Execution
- Operational Excellence
Certification
PMI Agile Certified Practitioner, PMI ACP, 2018 - 2028
Interests
Timeline
Senior Product Manager, Growth
Digitain LLC
05.2023 - Current
Senior Product Manager
Webb Fontaine Holding LLC
09.2019 - 05.2023
Product Manager
DISQO Armenia
12.2018 - 09.2019
Product Manager
Webb Fontaine Holding LLC
09.2017 - 12.2018
Big Data Analyst
Picsart Inc.
09.2016 - 09.2017
Product/Project Manager
STDev
10.2013 - 09.2016
Master's Degree - Finance
Armenian State University of Economics
04.2012 - 01.2014
Bachelor's Degree - Finance
Armenian State University of Economics
01.2008 - 01.2012
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