Lilit Shakhbazyan
Gyumri,Shirak Region
Summary
Experienced Marketing Manager with a strong track record in creating effective marketing strategies and leading successful campaigns. Skilled in digital marketing, team leadership, and data analysis. Committed to driving brand growth and achieving business goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Junior Regulatory Affairs
ClinChoice LLC
Yerevan
03.2024 - Current
- Support new application for marketing authorization/renewal/variation of medicinal products, medical devices, cosmetics, food supplements for regulatory submission and follow-up closely on queries from HA through to approval
- Submission of products registration application
- Coordination of activities ensuring product registration information is accurate and current
- Support the compilation, tracking, indexing and archival of regulatory information, regulatory data management
- Specifying storage, labelling and packaging requirements.
Co-Founder and CEO
Shakhbazyan Events
08.2023 - Current
- Meet with clients to define goals, create event concepts, and develop detailed plans
- Handle venue selection, vendor management, catering, and event setup
- Manage event budgets, negotiate contracts, and monitor expenses
- Recruit, train, and oversee event staff or volunteers to ensure smooth execution
- Collaborate with the marketing team to promote events and manage guest lists
- Address unexpected issues and adapt to last-minute changes during events
- Maintain communication with clients to meet their expectations and ensure satisfaction
- Oversee teardown, gather feedback, and produce post-event reports.
Marketing and Social Media Manager
Sortstore LLC (ArLeAM)
Yerevan
06.2021 - 11.2023
- Manage and coordinate marketing and creative staff
- Lead market research efforts to uncover the viability of current and existing products/services
- Collaborate with media organizations and advertising agencies
- Brainstorm ideas for new campaigns
- Coordinate with the sales team and other departments to produce effective strategies
- Plan, manage, and execute projects from beginning to end
- Work with brand managers and/or senior staff to collect deadlines, budgets, objectives
- Partnership communication
- Lead marketing project initiatives and coordinate between various departments
- Develop and execute marketing strategies to promote the company's services
- Collaborate with international teams for cross-regional marketing efforts
- Ensure brand consistency across all marketing channels.
Customer Care & Sales Specialist
MTS Armenia CJSC
Gyumri
09.2017 - 06.2021
- Reply to surveys, questions and requests related to the company
- Provide quality and professional services to customers
- Implement sales of provided products and services
- Set equipment regulations
- Proceeding the documents
- Execute other requests and assignments required by leadership.
Co-founder & Tour guide
Gyumri Tour
Gyumri
02.2017 - 08.2020
- Build and Lead teams
- Create Business Plans and Documents
- Direct Marketing and Promotion
- Manage Product Development
- Identify Market Opportunities
- Greet and welcome customers to the tour.
Co-founder & Lead Organizer
KIDO,, Child development center established by ,,ART,, Youth NGO
Gyumri
06.2016 - 08.2020
- Technique to motivate students and stimulate their abilities
- Work cooperatively and closely with the staff members and teachers
- Assess children's performance and monitor their academic and social progress
- Organize fun and meaningful events for the children aged 3-6
- Develop an annual activity plan joint with staff-members
- Manage and oversee all organizational activities
- Support operations and other relevant job activities.
Team Lead
SKYE club established by World Vision Armenia
Gyumri
01.2016 - 10.2018
- Training on the 'SKYE model' for the club's youth
- Training based on the concept of non-formal education and leadership
- Develop community care projects joint with club members
- Implement service-learning projects.
Education
Master's degree in Tourism Management -
National Academy of Sciences of Armenia
Yerevan05.2021
Bachelor’s degree in Service Management -
Shirak State University
Gyumri05.2018
Skills
- Organizational Management
- Service Planning
- Customer Care and Support
- Leadership
- Communication
Personal Information
- Place of Birth: Gyumri
- Date of Birth: 06/18/97
- Gender: Female
- Nationality: RA
- Marital Status: Single
Certification
- 2024, Project Management Professionals, Yerevan, RA
- 2019, "PASCH" Alumni meeting, Tbilisi, Georgia
- 2017, "VivaStart" training, Vivacell MTS head office, Yerevan, RA
- 2016, Include ME, Erasmus+ Youth Exchange Project, Paralimni, Cyprus
- 2016, Young travelers’ workshop, Georgia and Armenia
- 2015, "ART" project closing ceremony, Dubai, UAE
- 2014, PR and Marketing training course, Gyumri, Shirak Region, RA
- 2013, Youth conference, Mtskheta, Georgia
- 2012, Student exchange program, Bonn, Germany
Internationalexhibitions
- Gulfood 2023, Dubai, 02/01/23
- SIA 2023, Paris, TBD
Languages
- Armenian
- German
- English
- Russian
Volunteer Experience
- Volunteer, ART Youth NGO, Gyumri, 05/01/14, 08/01/20
- Volunteer, World Vision, Gyumri, 05/01/14, 04/01/19
- Volunteer, Hope, Life, Belief, Future Youth NGO, Gyumri, 05/01/13, 03/01/20
Timeline
Junior Regulatory Affairs
ClinChoice LLC
03.2024 - Current
Co-Founder and CEO
Shakhbazyan Events
08.2023 - Current
Marketing and Social Media Manager
Sortstore LLC (ArLeAM)
06.2021 - 11.2023
Customer Care & Sales Specialist
MTS Armenia CJSC
09.2017 - 06.2021
Co-founder & Tour guide
Gyumri Tour
02.2017 - 08.2020
Co-founder & Lead Organizer
KIDO,, Child development center established by ,,ART,, Youth NGO
06.2016 - 08.2020
Team Lead
SKYE club established by World Vision Armenia
01.2016 - 10.2018
- 2024, Project Management Professionals, Yerevan, RA
- 2019, "PASCH" Alumni meeting, Tbilisi, Georgia
- 2017, "VivaStart" training, Vivacell MTS head office, Yerevan, RA
- 2016, Include ME, Erasmus+ Youth Exchange Project, Paralimni, Cyprus
- 2016, Young travelers’ workshop, Georgia and Armenia
- 2015, "ART" project closing ceremony, Dubai, UAE
- 2014, PR and Marketing training course, Gyumri, Shirak Region, RA
- 2013, Youth conference, Mtskheta, Georgia
- 2012, Student exchange program, Bonn, Germany
Master's degree in Tourism Management -
National Academy of Sciences of Armenia
Bachelor’s degree in Service Management -
Shirak State University
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