Lera Dzhragatspanian

Key Responsibilities:

• Company Overview: An international content marketing and PR marketplace.
• Managed multi-channel digital strategies and worked directly with global clients, helping them strengthen visibility, brand trust, and lead generation.
• Launched and managed SMM campaigns across Instagram, LinkedIn, Facebook, TikTok.
• Developed and executed email marketing funnels that increased client engagement.
• Ran ad campaigns (Google Ads, FB Ads, LinkedIn Ads) with consistently high ROI.
• Led PR outreach and media relations for global markets, securing placements in top outlets.
• Created content marketing strategies (blogs, Reels, webinars, thought-leadership).
• Organized PRNEWS.IO's participation in major international expos (iFX, ICE).
• Built and scaled LinkedIn growth campaigns for B2B clients.
• Designed and managed rewards & loyalty programs for partners.
• Supervised content production teams (copywriters, designers, video editors).
• An international content marketing and PR marketplace.
• Result: Strengthened PRNEWS.IO's position as a global PR platform, increased lead flow, and expanded awareness in Europe & the USA.

Key Responsibilities:

• Conducted basic financial and economic analysis for ongoing projects.
• Assisted in preparing monthly reports and internal documentation.
• Worked with Excel and Google Sheets for data entry, calculations, and reporting.
• Supported the team in monitoring market indicators and company performance metrics.
• Helped with budget planning assistance and forecasting exercises.
• Participated in the preparation of presentations for management.

Key Responsibilities:

• Wrote and edited articles, blog posts, press releases, and social media content on diverse topics (education, lifestyle, business, technology).
• Created engaging ad texts, product descriptions, and landing page copy to drive conversions.
• Assisted in building content strategies and editorial calendars.
• Collaborated with designers to produce visual + text campaigns.
• Adapted texts for different audiences, ensuring the right tone of voice and style.
• Optimized content with SEO principles for better search rankings.