Bella Shahsuvaryan
Barcelona
Summary
Results-driven Key Account Manager, Business Developer, and Sustainability Consultant with a strong track record in client portfolio management, market expansion, and sustainability-driven sales. Skilled in project management, leading cross-functional teams to deliver high-impact sustainability initiatives on time and within budget.
Proven ability to drive revenue growth, secure strategic partnerships, and maintain a 90%+ client retention rate. Passionate about using data-driven insights and sustainable business practices to create lasting impact.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Key Account Manager (EMEA)
Global Destination Sustainability Movement
Barcelona
02.2022 - Current
- Managed a portfolio of 20+ key accounts, providing strategic consulting on sustainable tourism and improving sustainability performance, leading to an average 30% improvement in GDS-Index scores across clients.
- Developed and executed a high-impact sales strategy, driving a 25% increase in revenue and expanding the client base.
- Built and maintained strong client relationships, achieving a 90% client retention rate
- Led and managed large-scale sustainability projects, overseeing cross-functional teams, setting project milestones, and ensuring on-time, within-budget delivery of initiatives for corporate clients, governments, and tourism boards.
- Conducted multiple workshops and advisory sessions with key stakeholders, guiding them on circular economy practices and sustainable policies.
- Represented the company at a number of global tradeshows and industry events, strengthening brand presence and generating new business leads.
- Delivered keynote speeches and panel discussions at 10+ industry events, positioning the organisation as a thought leader in sustainable tourism.
- Collaborated with operations and HR teams, contributing to improvement in internal efficiency and supporting key organizational changes.
Co-founder & Business Developer
Land2discover
Barcelona
02.2018 - 03.2020
- Company Overview: (Online Tour Operator)
- Created and implemented a comprehensive business model, leading to a successful launch in the competitive tourism market
- Conducted extensive tourism market research and developed customized holiday packages, enhancing client satisfaction
- Managed B2B sales, establishing and maintaining strong vendor relationships to ensure high-quality service delivery
- Led digital marketing efforts, including website creation, copywriting, SEO optimization, and social media strategy development
- Engaged in CRM activities, ensuring client retention and satisfaction through personalized service and support
ESL Teacher
Beijing
11.2015 - 07.2017
- Created and delivered English language curriculum tailored to students' needs
- Organized and managed marketing events to promote language learning programs
Project Manager
Proffect Group
Yerevan
09.2014 - 09.2015
- Led market research and data analysis to support strategic design and decision-making processes for client projects
- Managed the creation and implementation of social media marketing plans, driving online engagement and brand awareness
- Briefed digital and creative agencies, ensuring alignment with project goals and client expectations
- Developed and delivered presentations for clients, highlighting project outcomes and recommendations
- Played a key role in CRM, managing client relationships and ensuring consistent communication and project updates
Education
Master of Arts - Management of Tourism Destinations
Universitat De Rovira I Virgili
Tarragona, Spain09.2019
Master in Management of Tourism Destinations - Tourism and Hospitality Management
ESEI Business School
Barcelona, Spain07.2018
Bachelor in Economics - Trade (Marketing)
Jean Moulin Lyon 3
Yerevan, Armenia07.2014
Skills
- Sustainability Consulting
- Business Development & Market Expansion
- Account & Relationship Management
- Strategic Partnerships & Negotiation
- Project Management
- Public Speaking & Thought Leadership
- Workshop Facilitation
- Market Research & Data-Driven Insights
- Sustainability Auditing & Performance Assessment
- Stakeholder Engagement
- Cross-Cultural Communication
- Leadership and Team Management
- Problem-Solving & Strategic Decision-Making
Certification
- Certificate in Regenerative Destination Management, GDS-ICCA-CityDNA
- GSTC Professional Certificate in Sustainable Tourism
Volunteer Experience
- Advisory Member, Best Cities Global Alliance, 01/01/23, Now
- Event Organiser at YP Barcelona, 15/02/22, Now
Languages
English
First Language
French
Advanced (C1)
C1
Spanish
Advanced (C1)
C1
Russian
Upper Intermediate (B2)
B2
Catalan
Intermediate (B1)
B1
References
References available upon request.
Timeline
Key Account Manager (EMEA)
Global Destination Sustainability Movement
02.2022 - Current
Co-founder & Business Developer
Land2discover
02.2018 - 03.2020
ESL Teacher
11.2015 - 07.2017
Project Manager
Proffect Group
09.2014 - 09.2015
Master of Arts - Management of Tourism Destinations
Universitat De Rovira I Virgili
Master in Management of Tourism Destinations - Tourism and Hospitality Management
ESEI Business School
Bachelor in Economics - Trade (Marketing)
Jean Moulin Lyon 3
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