Inna Badiryan
Marketing And Communications Manager
Yerevan
Summary
Marketing and Communications professional with focus on driving growth and brand visibility. Adept at crafting compelling messages, managing campaigns, and leveraging digital platforms. Strong collaborative skills ensure seamless teamwork and adaptability to changing needs. Known for delivering consistent results and fostering positive work environment.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Marketing and Communications Manager
BDO Armenia
03.2023 - Current
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Analyzed campaign performance data to identify opportunities for optimization and growth in target markets.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
Marketing Product Manager
Lootit.gg
02.2022 - 03.2023
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Coordinated design meetings and decisions with internal departments and teams.
Growth Hacker
Milies
02.2022 - 03.2023
- Optimized email deliverability rates through detailed list hygiene practices, improving sender reputation scores over time leading to better open rates.
- Identified high-potential market segments through competitor analysis and industry research, driving strategic initiatives toward these targets.
- Leveraged influencer partnerships and affiliate marketing tactics to expand brand reach and drive new user acquisition.
- Implemented comprehensive analytics tracking to monitor campaign performance, gaining valuable insights for ongoing optimization efforts.
Head of Marketing
Business Development Group
07.2021 - 02.2022
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
Digital Marketing Specialist
Algorithm Solutions
12.2019 - 07.2021
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
Research Analyst
The Crowdfunding Formula - TCF
05.2018 - 12.2019
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
- Analyzed large volume of data to identify patterns, trends and correlations.
- Supported senior management in making informed decisions by delivering timely and accurate research findings.
- Created and maintained database to store research data.
Education
Master's of Business and Marketing -
Agribusiness Teaching Center (Texas A&M University)
01.2019 - 01.2021
Bachelor's Degree - Business and Marketing
Agribusiness Teaching Center (Texas A&M University)
01.2017 - 01.2019
Skills
Managing end-to-end product launches
Certification
Managing Technical Team from A to Z, Business Development Group, 01/2022, 03/2022
Timeline
Marketing and Communications Manager
BDO Armenia
03.2023 - Current
Marketing Product Manager
Lootit.gg
02.2022 - 03.2023
Growth Hacker
Milies
02.2022 - 03.2023
Head of Marketing
Business Development Group
07.2021 - 02.2022
Digital Marketing Specialist
Algorithm Solutions
12.2019 - 07.2021
Master's of Business and Marketing -
Agribusiness Teaching Center (Texas A&M University)
01.2019 - 01.2021
Research Analyst
The Crowdfunding Formula - TCF
05.2018 - 12.2019
Bachelor's Degree - Business and Marketing
Agribusiness Teaching Center (Texas A&M University)
01.2017 - 01.2019
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