Heghine Grigoryan
Yerevan,ER
Summary
Results-driven Content & Copywriter with 4+ years of experience creating persuasive, high-impact copy for fintech, SaaS, education, and consumer brands worldwide. Expert at simplifying complex topics into compelling, user-focused messages that boost acquisition, reinforce brand voice, and generate measurable performance. Skilled in web content, paid ads, SEO writing, product communication, and multi-channel campaigns. Adept at cross-team collaboration and tailoring tone for varied audiences.
Overview
7
7
years of professional experience
Work History
English Teacher (Online & Offline)
TutorABC, Skyeng, ABIE
01.2019 - Current
- Developed engaging lesson plans for diverse student groups.
- Provided one-on-one tutoring to address individual student needs.
- Created lesson plans, handouts, and other materials for teaching English grammar, reading comprehension, and creative writing skills.
- Conducted classroom activities to encourage student engagement in language learning.
- Required spoken and written student responses to contexts to increase reading comprehension.
- Encouraged student critical thinking and discussion using variety of teaching techniques.
Content Writer & Copywriter
FXGT.com
Remote
10.2023 - 10.2025
- Created high-converting marketing copy for websites, landing pages, email campaigns, push notifications, and social media.
- Wrote technical, instructional, and product-focused content, including FAQs, guides, and video scripts for YouTube, and in-app content.
- Developed blog posts and articles to enhance brand visibility and audience engagement.
- Produced SEO-optimized articles and educational content that boosted organic traffic and improved rankings for competitive fintech and digital marketing keywords.
- Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content.
- Developed compelling promotional materials for major product and campaign launches, including new account types, competitions, and platform releases, supporting increased sign-ups and participation rates.
- Researched financial markets to create engaging content for diverse audiences.
- Collaborated with marketing, product, design, and SEO teams to refine messaging and align content strategy with promotional campaigns.
- Managed deadlines effectively while producing high-quality written materials consistently.
- Updated existing content regularly to ensure accuracy of information presented online.
Content & Copywriter, English ⇄ Russian Translator
IFC Markets
Yerevan
01.2020 - 05.2022
- Conducted English-Russian and Russian-English translations, ensuring accuracy and cultural relevance.
- Developed engaging, audience-focused blog articles for beginner and advanced investors, fully aligned with brand voice and content goals.
- Created compelling website copy, push notifications, search ads, email campaigns, and social media posts to enhance brand visibility.
- Produced content for email marketing and short animated videos, contributing to effective communication strategies.
- Assisted in brainstorming sessions to generate innovative content ideas.
- Edited and proofread copy for grammar, punctuation, and spelling, rewriting for clarity and accuracy.
- Performed in-depth research into topics to write clear and accurate copy.
- Collaborated with designers and other creatives to generate original content that resonates with customers.
Education
Master of Science - Political Science
Russian-Armenian University
Yerevan05-2015
Skills
- Content strategy and management
- SEO writing and optimization
- Writing, editing, and proofreading
- Promotional marketing and advertising
- Web and digital copywriting
- Press release writing
- Long-form and short-form content creation
- Critical thinking
- Creativity and empathy to connect with target audiences
- Attention to detail
- Adaptability and consistency
Languages
English
Advanced (C1)
C1
Russian
Native
Native
French
Elementary (A2)
A2
References
References available upon request.
Timeline
Content Writer & Copywriter
FXGT.com
10.2023 - 10.2025
Content & Copywriter, English ⇄ Russian Translator
IFC Markets
01.2020 - 05.2022
English Teacher (Online & Offline)
TutorABC, Skyeng, ABIE
01.2019 - Current
Master of Science - Political Science
Russian-Armenian University