HAYK HARUTYUNYAN
Yerevan
Summary
As a Sales and Marketing Director, I strategically guided company growth, managed partner relations, supervised sales operations, established credit limits, analyzed sales data, optimized marketing materials and led high-stakes negotiations.
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 10+ year progressive career background combined with dedication to corporate growth and development.
Overview
23
23
years of professional experience
Work History
Regional Sales Manager
Im & Co LLC
01.2025 - 09.2025
- Finalized sales contracts with high-value customers.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales And Marketing Director
A & M Rare LLC
08.2023 - 01.2025
- Developed and executed strategic plans and programs to drive company growth and establish market leadership.
- Managed new partner engagement and integration to expand business opportunities.
- Established credit sales limits and risk reduction mechanisms to optimize financial performance.
- Achieved a 10% growth in sales compared to the previous plan, while analyzing credit sales data and reviewing marketing materials to enhance effectiveness and support decision-making.
Sales Director
FIT LLC
03.2022 - 08.2023
- Developed and executed strategic plans to drive company growth and enhance market visibility.
- Focused on acquiring new clients and expanding the company's market presence.
- Managed partner relations and designed plans for achieving market leadership.
- Implemented and managed logistics systems to streamline operations and support business objectives.
Executive and co-founding director
Solo Digital LLC
02.2017 - 10.2021
- Organized and managed online sales operations to drive revenue growth.
- Developed and executed strategic development plans and programs for company expansion.
- Engaged with new partners to broaden business opportunities and enhance market presence.
- Created and implemented plans for achieving market leadership and competitive advantage.
- Oversaw quality control processes to ensure product and service excellence.
- Led the implementation and management of logistics systems to optimize operations.
CEO and founder director
Texakan LLC
03.2013 - 10.2016
- Developed and implemented prospective plans to drive company development and prosperity.
- Engaged in attracting and establishing relationships with new partners to enhance business opportunities.
- Created and executed strategies to achieve market leadership and establish a competitive edge.
Head of Route Accounting and Credit Sales Groups
Jermuk International Pepsi-Cola Bottler LLC
01.2011 - 02.2013
- Developed and streamlined supply route settlement procedures and reporting systems.
- Increased the efficiency and accountability of suppliers through improved processes.
- Supervised the Route Accounting Operator to ensure accurate and effective operations.
- Analyzed credit sales data to support strategic decision-making and optimize sales performance.
Senior Brand Manager
Derjava CJSC
07.2008 - 11.2010
- Organized the representation and sales management of couple brands within the Armenian market.
- Developed and executed brand strategies to enhance market presence and drive sales growth.
- Conducted market research and analysis to identify opportunities and tailor marketing approaches for optimal impact.
Head of Route Accounting and Credit Sales Group
Coca-Cola Hellenic Bottling Company Armenia
05.2002 - 08.2008
- Controlled credit sales amounting to 250 million drams, implementing effective management strategies.
- Reduced overdue collections from 40% to 2% through improved credit control measures.
- Achieved a 50% reduction in bad debt recovery rates by developing robust credit management mechanisms.
- Developed and implemented mechanisms for setting credit sales limits and mitigating financial risk.
Education
Bachelor’s Degree - Economics
Armenian State University of Economics
Yerevan, AM06.1996
Skills
- Strategic Planning and Execution
- Credit Sales Management
- Route Accounting and Control
- Inventory Management
- Discount System Development
- Brand Promotion
- Company Management
- Negotiation Skills
- Sales channel management
- Territory and account management
- Distribution channel management
- Partnership development
Accomplishments
- Creation and Implementation of Installment System: Developed and executed an installment payment system to improve customer accessibility and financial management.
- Credit Sales Management and Control: Established and maintained effective credit sales management processes, optimizing credit risk and cash flow.
LANGUAGES
Armenian - Native
Russian - Proficient
English - Intermediate
Timeline
Regional Sales Manager
Im & Co LLC
01.2025 - 09.2025
Sales And Marketing Director
A & M Rare LLC
08.2023 - 01.2025
Sales Director
FIT LLC
03.2022 - 08.2023
Executive and co-founding director
Solo Digital LLC
02.2017 - 10.2021
CEO and founder director
Texakan LLC
03.2013 - 10.2016
Head of Route Accounting and Credit Sales Groups
Jermuk International Pepsi-Cola Bottler LLC
01.2011 - 02.2013
Senior Brand Manager
Derjava CJSC
07.2008 - 11.2010
Head of Route Accounting and Credit Sales Group
Coca-Cola Hellenic Bottling Company Armenia
05.2002 - 08.2008
Bachelor’s Degree - Economics
Armenian State University of Economics
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