Fadi Mohammad Abu Kaff
Amman
Summary
Channel Manager with Aramex, focused on driving sales growth and improving customer satisfaction through strategic account management and coaching. Demonstrated success in optimizing sales processes and building high-performing teams, leading to substantial revenue increases. Proficient in CRM systems and promoting collaboration across diverse teams to meet challenging business objectives.
Overview
18
18
years of professional experience
Work History
Channel Manager
Aramex
Amman
09.2023 - Current
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed comprehensive plans to increase brand visibility across all channels.
- Supported sales team members to drive growth and development.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Prepared monthly reports on performance metrics of channels such as sales volume, revenue and margin.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Coached, developed and motivated team to achieve revenue goals.
- Resolved customer complaints regarding sales and service.
- Ensured accurate reporting of sales figures from all channels by conducting regular audits.
- Managed team of diverse channel sales professionals, set channel strategies and achieved sales and profit goals by selling goods and services and building customer partnerships.
- Coached, mentored and developed skills in channel partner team to underpin successful sales efforts.
- Directed and coordinated products, services and sales activities.
- Analyzed customer feedback from various channels to improve product quality and customer experience.
- Worked closely with internal stakeholders such as finance, legal, operations, to ensure smooth functioning of the business's multi-channel strategy.
- Managed sales pipeline, forecasted monthly performance and located new business opportunities.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Assisted with customer requests and answered questions to improve satisfaction.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Completed day-to-day duties accurately and efficiently.
Key Account Manager
Aramex
Amman
01.2021 - 08.2023
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Negotiated contracts and terms of agreement with key accounts, ensuring profitability and compliance.
- Created presentations for key stakeholders regarding progress updates or proposals for new initiatives.
- Addressed client questions and resolved complaints related to products, services and accounts.
- Established strong relationships with clients through regular communication and follow-up activities.
- Identified new business opportunities and leads for key clients.
- Managed the onboarding process for new key accounts, ensuring a smooth transition and immediate value realization.
- Identified customer needs by asking questions and advising on best solutions.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Coordinated with the customer service and support teams to address and resolve key account issues promptly.
Team Leader
Aramex
Amman
06.2012 - 12.2020
- Resolved customer complaints and issues promptly, ensuring high levels of satisfaction.
- Analyzed key performance indicators to identify effective strategies.
- Reviewed completed work to verify consistency, quality, and conformance.
- Delegated daily tasks to team members to optimize group productivity.
- Resolved customer complaints in an effective manner while maintaining a high level of customer service.
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth.
- Held weekly staff meetings to review project updates, discuss issues, and brainstorm solutions.
- Developed and monitored key performance indicators (KPIs) to assess team effectiveness.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
Area Sales Executive
Aramex
Amman
10.2008 - 05.2012
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Resolved customer complaints in a timely manner while maintaining high levels of customer satisfaction.
- Created and finalized quotes to complete deals between company, vendors and customers.
- Collaborated with the customer service team to ensure client satisfaction and resolve any sales-related issues.
- Continuously surpassed sales goals, optimizing profitability, and performance of assigned territory.
- Gained market share in new sales performance through aggressive team training.
- Conducted field rides with sales personnel to provide in-the-field coaching and training.
- Identified prospects to build new business partnerships and pipelines.
Aramex@Home Department Supervisor
Aramex
Amman
01.2008 - 09.2008
- Oversaw management of all Aramex@Home staff to ensure operational efficiency.
- Developed new edition of Aramex@Home menu, enhancing customer offerings.
- Managed financial aspects of department to maintain budgetary compliance.
- Provided daily production reports to top management and coordinated with vendors and sponsors.
Marketing Team Member
Aramex
Amman
03.2007 - 12.2007
- Coordinated multiple tasks for Aramex 25th anniversary corporate video and conference.
- Managed requests for giveaway station alongside JAFZA inventory of promotional items.
- Processed purchase order requests for marketing department to enhance efficiency.
- Collaborated with vendors to ensure timely delivery of marketing materials and project components.
Education
B.A - Marketing
Jordan University
Amman, Jordan01.2007
High School Diploma -
Cary High School
North Carolina, USA01.2001
Skills
- Sales forecasting
- Account management
- Customer relationship management
- Market research
- Team leadership
- Contract negotiation
- Problem solving
- Project management
- Revenue growth
- Customer service
- Sales presentations
- Coaching and mentoring
- Cross-selling
- Account acquisition
- Extensive personal network
- Engagement management
- Pipeline development
- Goal setting and achievement
Languages
- Arabic, Fluent
- English, Fluent
Personal Information
- Date of Birth: 07/20/81
- Nationality: Jordanian
- Marital Status: Married
Timeline
Channel Manager
Aramex
09.2023 - Current
Key Account Manager
Aramex
01.2021 - 08.2023
Team Leader
Aramex
06.2012 - 12.2020
Area Sales Executive
Aramex
10.2008 - 05.2012
Aramex@Home Department Supervisor
Aramex
01.2008 - 09.2008
Marketing Team Member
Aramex
03.2007 - 12.2007
B.A - Marketing
Jordan University
High School Diploma -
Cary High School
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