Google Analytics
Emma Grigoryan
Senior SEO Specialist
Yerevan
Summary
SEO Expert with over 6 years of experience in effective online marketing and optimization. Performed online research and strategy development for a variety of projects. Produced performance reports using analytical data gained from research and client analysis. Has demonstrated success in elevating online presence and brand awareness for cannabis businesses across the United States, including:
- Single Location Small Cannabis Shops: Developed and implemented localized SEO strategies to enhance visibility and attract targeted customer demographics. Utilized onsite optimization and Google Business Profile listing optimization to drive foot traffic and online inquiries.
- Medium Size Cannabis Dispensary Businesses (2-5 locations): Crafted a scalable SEO approach that emphasized on regional search dominance and inter-location synergy. Strategies included optimizing for 'near me' searches, creating location-specific content, and leveraging local directories and community engagement to boost organic reach.
- Large Multi-State and Multi-Location Nationwide Dispensaries (90 retail locations across 14 U.S. States): Led a comprehensive national SEO campaign with a strong focus on content strategy, particularly for the blog, aimed at broadening market reach and strengthening brand presence. The content strategy was central to engaging a diverse audience, showcasing the brand's expertise, and providing valuable, relevant information to consumers.
- Cannabis Growers: Tailored content marketing and SEO strategies to showcase product quality, sustainability practices, and industry expertise. Techniques included educational blog posts, targeted keyword research, and partnership with influential sites for guest posting to build authority and attract B2B clients.
- Medical Cannabis Doctors: Implemented SEO best practices tailored to the medical cannabis sector, emphasizing trust, confidentiality, and professionalism. Strategies included optimizing for medical and locality-specific keywords, improving site structure for patient usability, and ensuring compliance with advertising regulations.
Overview
6
6
years of professional experience
3
3
Languages
Work History
SEO Consultant (Part-Time)
Scopic Software
11.2023 - Current
- Optimized local search presence by creating and managing Google Business Profile listings, driving increased foot traffic for brick-and-mortar locations.
- Generated detailed performance reports demonstrating the impact of implemented SEO initiatives on overall business objectives.
- Improved website rankings by conducting keyword research and implementing on-page optimization techniques.
- Delivered comprehensive SEO audits to identify areas of improvement and recommend actionable strategies for long-term growth.
- Collaborated with content creators to develop optimized content that adheres to SEO best practices and drives engagement.
- Implemented schema markup and structured data enhancements, increasing visibility in rich snippets and boosting click-through rates from SERPs.
- Collaborated with web development teams to address technical SEO issues, ensuring optimal site performance and crawlability.
- Provided SEO recommendations to improve site architecture, optimizing crawlability, and indexation for search engines.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Optimized website content and images to improve search engine rankings.
- Crafted and implemented strategies to increase search visibility and website traffic.
SEO Project Manager
Andava Digital Marketing Agency
10.2018 - 10.2023
- In five years of SEO project management, successfully managed over 100 projects, usually managing 20-30 projects at a time.
- Collaborated with content writers to develop high-quality, SEO-friendly articles, contributing to overall website authority.
- Maintained knowledge of latest industry trends and algorithm updates, ensuring continued effectiveness of SEO techniques employed.
- Educated internal teams on the importance of SEO best practices, fostering a culture of collaboration towards shared goals.
- Implemented technical SEO enhancements including schema markup and sitemap updates to facilitate better crawling and indexing by search engines.
- Defined clear KPIs and reported on the success of SEO efforts through regular tracking and analysis of key metrics.
- Utilized various tools such as Google Search Console, SEMrush, Ahrefs, and others for data-driven decision-making in optimizing SEO efforts.
- Monitored Google Analytics data regularly to track progress of implemented SEO tactics and make necessary adjustments.
- Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
- Conducted thorough website audits to identify areas for improvement, leading to enhanced user experience and site performance.
- Analyzed competitors' strategies and adapted best practices for a competitive edge in organic search results.
- Conducted regular content audits to identify gaps and opportunities for improvement, leading to a more comprehensive and engaging user experience.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Optimized copy and landing pages for search engine marketing purposes.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Analyzed project performance data to identify areas of improvement.
SEO Specialist
Andava Digital Marketing Agency
02.2018 - 10.2018
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Kept abreast of industry trends, algorithm updates, and emerging technologies to maintain a competitive edge in the dynamic digital marketing landscape.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
Education
Bachelor's Degree - Psychology
Yerevan State University
Yerevan, Armenia 04.2001 -
Skills
Keyword optimization
undefinedSoftware
Google Search Console
Google Tag Manager
Google Business Profile
Agency Analytics
Ahrefs
SEMRush
Mangools
Screaming Frog
Market Muse
Hotjar
Majestic
PitchBox
Bright Local
Yext
Canva
Lighthouse
Yoast SEO
Rank Math
PageOptimizer Pro
ChatGPT
CMS (WordPress, Shopify, October)
Areas of Expertise
- Cannabis SEO
- Local SEO
- Technical SEO
- On-Site SEO
- Content Development & Management
- SEO Audits
Timeline
SEO Consultant (Part-Time)
Scopic Software
11.2023 - Current
SEO Project Manager
Andava Digital Marketing Agency
10.2018 - 10.2023
SEO Specialist
Andava Digital Marketing Agency
02.2018 - 10.2018
Bachelor's Degree - Psychology
Yerevan State University
04.2001 -
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