Business Developer specialized in Data Analytics, Management, Sales, and Marketing. Working with companies (US and Armenia) to identify potential clients in the target market, complete appropriate research on the prospective client's business needs, develop relationships with new clients while maintaining existing client relationships, and analyze various data to deliver data-driven strategy and achieve KPIs.
Hi, I’m
Elvina Asatryan
Petaluma ,CA
Summary
Overview
9
years of professional experience
Work History
Mailberry
Head of Growth and Operations
03.2023 - Current
Job overview
- Optimized user engagement through data-driven strategies and personalized content development.
- Launched successful referral programs that incentivized existing customers to promote the company''s services within their networks, driving organic growth at minimal cost.
- Enhanced revenue growth by identifying new market opportunities and launching new products.
- Organized industry events to establish thought leadership within the field, positioning the company as an expert resource for clients seeking guidance on growth-related challenges.
- Devised creative promotional strategies that captured audience attention and increased brand awareness in target markets.
- Collaborated closely with sales teams to develop effective lead generation strategies, resulting in a consistent pipeline of high-quality prospects.
- Established strategic partnerships to expand brand reach and increase overall company visibility.
- Fostered a culture of innovation within the organization, encouraging continuous improvement and experimentation with new ideas.
- Led cross-functional teams in executing growth initiatives, resulting in accelerated business expansion.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Digital Factory
Head of Business Development and Marketing
12.2020 - 01.2023
Job overview
- Run the company - I created mechanisms for the marketing services that the company provides (in use till now) and developed workflow between theDesign and Marketing departments
- Identify and develop new business opportunities
- Build relationships with clients and partners
- Manage key client relationships
- Maintain an entrepreneurial growth culture throughout the company and across all teams and work functions
- Shape the company's long-term objectives and determine plans for how to meet them
- Oversee the quality of the projects
- Develop Sales and Marketing strategies for the key clients
- Responsible for the brandings done
- Represent the company during events and conferences.
Agritech Incubator
Branding and Marketing Expert
10.2021 - 04.2022
Job overview
- Trained entrepreneurs and their teams on how to apply Behavioral Marketing Concepts
- Helped develop Branding and Marketing Concepts
- Managed 5 groups to work on their business plans and represent it to the investors
- Trained teams to develop marketing strategies and differentiate their company in the market.
Foley Family Wines, CA
Ecommerce Coordinator
11.2019 - 10.2020
Job overview
- Assist with the planning, scheduling, and promotion of sales events to increase revenue
- Create and promote Marketing Campaigns online both for the brand and sales promotion
- Educate customers about new products or services offered by the company
- Maintain the company's online presence by monitoring website analytics and making adjustments as needed
- Assist E-Commerce Merchandisers in optimizing the customer journey and on-site experience by troubleshooting site-related incidents, supporting an enhanced customer experience
- Responsible for full-cycle execution of sales, deals and general offers
- Manage and maintain reporting and analysis for the team, inclusive commercial review, and season strategy reports.
Foley Family Wines, CA
Sales Associate at Sebastiani Vineyards
11.2018 - 10.2019
Job overview
- Drive sales through engagement of customers, suggestive selling, and sharing product knowledge
- Increase Wine Club subscriptions - was #1 with wine club sign ups in the company! Handle group tours
- Manage financial transactions.
Moon by 1-Ring
Brand Promotion Specialist
08.2018 - 01.2019
Job overview
- Perform market research to identify new trends in industry sectors and develop marketing strategies based on these trends
- Develop Marketing plans and strategies to increase brand awareness and promote products
- Conduct market research and gather information about potential customers' preferences, needs, and buying habits
- Coordinate with sales teams to promote new products or services to existing clients.
Volterman, Armenia
Cross Promotion Manager, International Relations
09.2016 - 09.2017
Job overview
- Find companies on Kickstarter and IndieGoGo and develop ways of partnership
- Create and present content to first inform then attract customers
- Actively work with influencers internationally to promote the company
- Work closely with the Marketing team to help increase awareness internationally - Direct sales development.
Volterman, Armenia
PR Specialist
09.2016 - 09.2017
Job overview
- Formulate PR plans and strategies
- Enhance the company's voice and presence through online and offline channels.
Team, Armenia
Sales Manager
11.2015 - 08.2016
Job overview
- Direct Selling via calls and door to door Marketing
- Sales trend analysis plan
- Sales Reporting.
Education
Sonoma State University United States
MBA from Business
09.2019
University Overview
Texas A&M University United States
Bachelor of Science from Agribusiness And Marketing
05.2018
University Overview
Skills
- Leadership-decision making
- Analytical thinking
- Multi-tasking
- Public speaking
- Problem solving
- Time management
- Content Strategy Development
- Brand positioning
- Partnership Development
- Creative Direction
- Relationship Building
- Social Media Marketing
- Project Management
- Email marketing campaigns
- Data-driven decision-making
Skillsandawards
Skillsandawards
Slack, Asana, Trello, Notion, Miro, MS Word, Excel, Power Point, Google Analytics, STATA, Tableau, POS System, MailChimp, Mailberry, Beehiiv, Photoshop, HTML, CSS, Bootstrap.
Volunteerorganizations
Volunteerorganizations
- TEDx Yerevan, Armenia, Business Speaker, 2018
- ECO Club, Armenia, Project Manager
Timeline
Head of Growth and Operations
Mailberry
03.2023 - Current
Branding and Marketing Expert
Agritech Incubator
10.2021 - 04.2022
Head of Business Development and Marketing
Digital Factory
12.2020 - 01.2023
Ecommerce Coordinator
Foley Family Wines, CA
11.2019 - 10.2020
Sales Associate at Sebastiani Vineyards
Foley Family Wines, CA
11.2018 - 10.2019
Brand Promotion Specialist
Moon by 1-Ring
08.2018 - 01.2019
Cross Promotion Manager, International Relations
Volterman, Armenia
09.2016 - 09.2017
PR Specialist
Volterman, Armenia
09.2016 - 09.2017
Sales Manager
Team, Armenia
11.2015 - 08.2016
Sonoma State University
MBA from Business
Texas A&M University
Bachelor of Science from Agribusiness And Marketing
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