Diana Zakaryan

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.

Academic Experience

• Marketing Strategy for Aregi – Dry Fruits Manufacturing Company
  Developed a comprehensive marketing strategy to facilitate Aregi's entry into the Amazon USA marketplace. Conducted research on relevant legislation, optimized product listings with engaging visuals and compelling copy, and devised targeted advertising strategies to maximize product visibility. Focused on emphasizing the unique qualities of Aregi's dry fruit products to appeal to the U.S. market.

• Inbound/Outbound Marketing Plan for Daroink – Sweets Manufacturing Company
  Created an inbound and outbound marketing plan to enhance Daroink’s sales and brand presence. Proposed innovative solutions, including updated media formats, an enhanced website, and redesigned packaging leveraging color theory for visual impact. Presented the plan to the company's marketing head, showcasing significant growth potential through these strategic updates.

• Social Media Marketing Plan for What to Wear AI – Armenian Startup
  Collaborated on a group project to develop a social media marketing plan for "What to Wear AI," a virtual clothing try-on tool targeting the U.S. market. Designed a comprehensive strategy leveraging platforms such as TikTok, Instagram, and Meta, with a strong focus on influencer partnerships. Utilized tools like Hootsuite, AdSpy, Google Analytics, and Meta Business Suite to calculate budgets, forecast growth, and demonstrate the plan’s potential for increasing B2B engagement with fashion brands. The proposal was highly praised by the company for its data-driven approach and strategic alignment.

• Integrated Marketing and Service Enhancement Strategy for Toyota Armenia
  Developed a marketing and services plan through market research, identifying customer preferences and competitive advantages. Proposed innovative strategies to improve satisfaction and loyalty, aligning with Toyota’s global standards and local market needs. Presented a comprehensive plan that aligned with Toyota’s global standards while catering to the local market's unique needs.

• Award-Winning Capstone Project – ZigZag Electronics, Armenia
  Developed a comprehensive strategy to establish a strong employer brand and attract top talent for ZigZag, Armenia's leading electronics retailer. Conducted in-depth research on employee satisfaction, industry trends, and candidate perceptions, creating an Employer Value Proposition (EVP) and actionable recruitment strategies. The project was awarded "Best Capstone Project" at the American University of Armenia for its innovative and practical approach.

Volunteer Contributions

• Brand Representative | Shive Garden | 2024
  Represented Shive Garden, a fruit vodka manufacturing brand in Armenia, as a brand ambassador during a three-month engagement. Engaged with tourists to share the brand's story, introduced the unique qualities of the product, and drove sales through effective storytelling and personalized interactions. Delivered a memorable experience that strengthened brand loyalty and increased product awareness.

• Documentation Drafting | Storaket Architectural Company | 2018
  Assisted in drafting and organizing essential project documentation for architectural designs and proposals. Collaborated with team members to ensure accuracy and consistency in documentation, supporting the smooth execution of projects. Contributed to the development of detailed reports and presentations for client and internal reviews.

• Administrative Assistant | Gilas.am | 2018

Oversaw product listings, ensuring accuracy and optimization for online platforms. Coordinated page updates and content management to maintain brand consistency, as well as worked with team members to enhance product visibility and customer engagement.