Daniel Shahumyan
Yerevan
Summary
Communications and project management professional with a Master's in Political Science, 10+ years of experience in NGO leadership, media, and government PR. Skilled in creating, editing, and adapting content for Armenian and international audiences in Armenian and English, with the ability to simplify complex legal and technical materials for public use. Awarded the prestigious Cross-Culture Program Fellowship by Germany's Institut für Auslandsbeziehungen (IFA) for innovative work in migrant integration and gamified education. As founder of ACEYD NGO, led impactful initiatives, including contributing to the adaptation of Armenia's Youth Law in partnership with the Armenian Parliament and UNDP Armenia.
Overview
15
15
years of professional experience
Work History
SMM Specialist
Logix Software LLC
10.2024 - Current
- Lead content creation, strategic planning, and social media management for projects in the software development sector.
- Produce and adapt materials related to Federal Motor Carrier Safety Administration (FMCSA) regulations for targeted audiences.
- Manage online campaigns with a focus on audience targeting and performance optimization.
Founder & President
Armenian Center for Education and Youth Development (ACEYD)
Martuni
03.2017 - Current
- Founded NGO dedicated to youth empowerment and education.
- Designed and implemented local/international projects funded by UNDP, European Youth Foundation, and the Armenian Ministry of Education.
- Led national consultations contributing to the adaptation of Armenia's Youth Law in partnership with the Armenian Parliament and UNDP Armenia.
Co-owner & Sales Director
MED Pharm Pharmacy Chain
Yerevan
12.2023 - 12.2024
- Directed operational and promotional strategies for a pharmacy chain.
- Oversaw marketing materials and customer communication efforts.
Research Fellow
Inside Out e.V.
Stuttgart
09.2023 - 12.2023
- Company Overview: Selected as a fellow through a competitive program of the Institut fur Auslandsbeziehungen (IFA), funded by the German Federal Foreign Office.
- Collaborated with migrant communities from post-Soviet countries on integration and radicalization prevention.
- Designed and tested gamified educational products tailored to specific cultural/linguistic needs.
- Created multilingual materials ensuring accessibility for diverse audiences.
- Selected as a fellow through a competitive program of the Institut fur Auslandsbeziehungen (IFA), funded by the German Federal Foreign Office.
Executive Director
New Start LLC
Martuni
02.2021 - 12.2023
- Company Overview: Social Enterprise Bakery
- Secured and implemented a UNDP-funded grant establishing a bakery production in Martuni.
- Created and sustained workplaces for over 11 people, including refugee women from Nagorno-Karabakh.
- Managed production, marketing, and stakeholder relations for three years.
- Social Enterprise Bakery
Board Member
Yeghvard Youth Ecological NGO
Yeghvard
01.2019 - 08.2023
- Contributed to strategic planning and communication for a youth-focused ecological nonprofit.
- Authored grant proposals and developed educational workshop content for local and international youth projects.
Chief Editor
Times.am
Yerevan
01.2023 - 08.2023
- Managed editorial policy and newsroom operations.
- Oversaw content creation and social media presence for an online news outlet.
Social Media Advisor
Office of the President of the Republic of Armenia
Yerevan
10.2018 - 07.2022
- Developed and managed official social media platforms (Facebook, Instagram, Telegram, X) for the President's Office.
- Performed media monitoring and research, providing strategic communication advice on public outreach.
- Authored and curated content and messaging to support presidential initiatives and reputation management.
Development Department Specialist
Panarmenian Media Group
Yerevan
02.2018 - 08.2021
- Monitored media coverage across online, print, and television outlets.
- Produced daily media digests and reference reports to inform management and communication strategies.
Content Manager (Chief Editor)
Interpress.am
Yerevan
09.2018 - 10.2019
- Selected, translated, and adapted international news articles for an Armenian audience on the www.Interpress.am platform.
- Ensured accuracy and cultural relevance of all translated content.
Media Expert
PR & Information Center of the Office of the President
Yerevan
02.2015 - 02.2018
- Tracked national and international media, compiling daily reports on media activity related to the Presidency.
- Analyzed press coverage and summarized findings to support public relations efforts.
Fieldwork Coordinator
Breavis
Yerevan
10.2012 - 03.2015
- Coordinated field data collection for sociological research, supervising interviewers and ensuring data quality.
- Developed strong communication and negotiation skills through direct engagement with respondents.
Military Service
Armenian Ministry of Defense
Agarak
06.2010 - 06.2012
- Completed mandatory military service at the Armenian-Iranian border.
Education
M.D. - Political Science
Yerevan State University
Yerevan 01-2014
Skills
- Content writing
- Translation
- Adaptation for target audiences
- NGO leadership
- Grant writing
- Multi-stakeholder coordination
- ClickUp
- Google Workspace
- Microsoft Office
- CapCut
- Canva
- DALL
- Freepik AI
- Meta Business tools
- ChatGPT
- Gemini
- Deepsick
- Sora
- Perplexity AI
- Social media strategy
- Audience targeting
- Media monitoring
- Youth training
- Qualitative research
- Quantitative research
- Project management
- Community outreach
- Effective communication
- Creative thinking
- Problem solving
Websites
Languages
Armenian - Native
English - C1
Russian - C1
References
- Heller Bärbel, Institut fur Auslandsbeziehungen (IFA), +49 1522 6631775, heller@ifa.de
- Alexej Boris, Inside Out e.V., +49 711 93511415, alexej.boris@io-3.de
- Zoe Barseghyan, IDEA Foundation, +374 91 45 13 15, z.barseghyan@idea.am
- Artak Aleksanyan, NEWMAG Publishing, +374 55 00 22 33, artak.aleksanyan@banadzev.com
- Gor Tsarukyan, PR & Information Center, Office of the Prime Minister, +374 77 09 49 80, g.tsarukyan91@gmail.com
- Narek Galstyan, Yerevan State University, nsgalstyan@ysu.am
- Arpine Hovakimyan, Podcastle Inc., +374 55 66 24 21, hovakimyan.arpine@gmail.com
- Marina Galstyan, Center for Educational Research and Consulting, +374 93 75 37 40, galstyanmarina@gmail.com
Timeline
SMM Specialist
Logix Software LLC
10.2024 - Current
Co-owner & Sales Director
MED Pharm Pharmacy Chain
12.2023 - 12.2024
Research Fellow
Inside Out e.V.
09.2023 - 12.2023
Chief Editor
Times.am
01.2023 - 08.2023
Executive Director
New Start LLC
02.2021 - 12.2023
Board Member
Yeghvard Youth Ecological NGO
01.2019 - 08.2023
Social Media Advisor
Office of the President of the Republic of Armenia
10.2018 - 07.2022
Content Manager (Chief Editor)
Interpress.am
09.2018 - 10.2019
Development Department Specialist
Panarmenian Media Group
02.2018 - 08.2021
Founder & President
Armenian Center for Education and Youth Development (ACEYD)
03.2017 - Current
Media Expert
PR & Information Center of the Office of the President
02.2015 - 02.2018
Fieldwork Coordinator
Breavis
10.2012 - 03.2015
Military Service
Armenian Ministry of Defense
06.2010 - 06.2012
M.D. - Political Science
Yerevan State University
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