Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ashwaq Abu Aisheh

Amman

Summary

Organized and dependable specialist successful at managing multiple priorities with a positive attitude and detail-oriented team player with strong organizational skills.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Digital Marketing

Tenderjo
07.2023 - 01.2024

Working as a Digital Marketing Agency involves helping businesses achieve their marketing goals. Here are some key aspects of what a Digital Marketing agency does for clients:

  • Understanding Business Goals: learns about the client’s business, marketing objectives, target audience.
  • Custom Strategy Development: Based on this understanding, we create a customized strategy or plan to achieve the client’s goals. This plan may include various digital channels such as social media, search engine optimization (SEO), content marketing, email marketing, and paid advertising.
  • Regular Updates: We provide regular updates to the client, including work completed, overall performance, and any necessary adjustments to the strategy.
  • Performance Tracking: Tracking marketing performance is crucial. We monitor metrics, analyze data, and provide accurate updates to help clients measure success.
  • Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
  • Managed relationships with external marketing vendors such as graphic designers or web developers to ensure timely delivery of high-quality work.
  • Increased website traffic by implementing targeted SEO strategies and optimizing content.
  • Implemented effective email marketing campaigns for higher open and click-through rates.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Managed multiple social media platforms, boosting brand visibility and audience engagement.
  • Created social media content with innovative brand messaging to support new product launches.
  • Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests, needs analysis.

Some Clients:

( Jafra Plastic Industries CO , Abo JODOM Real Estate, Galanbo Fireplace and Decore, DoozieMall ecommerce,

Million Travel , Taj Travel, Serveyoo)

Digital Marketing Manager

Abdelhadi Agency
06.2022 - 06.2023
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Optimized content strategy across multiple channels to support search engine rankings, brand awareness, and user engagement goals.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.


SeqaaGift wells Project


  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Increased customer engagement through social media.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Managed budget allocation to maximize marketing ROI.



Digital Marketing Consultant

Digital Analytica
10.2020 - 05.2022
  • Managing Marketing Campaigns on several ad networks (Facebook, Google Ads, Youtube) For web and mobile.
  • Keywords Analysis
  • Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
  • Technical SEO (Preparing Technical SEO Document for each site and Mobile app
  • Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
  • Social Media Optimization and Marketing (SMO/SMM)
  • Boosted brand awareness through the creation and management of engaging social media campaigns.
  • Created social media content with innovative brand messaging to support new product launches.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Prepare social media content calendar



Digital Marketing Manager

Figment POS
01.2019 - 08.2020
  • Responsible for all online marketing activates
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Build, execute SEO strategy and measure performance
  • Optimized email campaigns to increase open and click-through rates.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Build and execute social media channels strategies
  • Handle digital advertising among suitable advertising platforms
  • Track social media posts performance.




SEM and Sales Conversion Manager

SitatByoot
11.2018 - 01.2019
  • Managing Marketing Campaigns on several ad networks (Facebook, Google Ads, Youtube, Snapchat)
  • Build, execute SEO strategy and measure performance
  • Build and execute social media channels strategies
  • Handle digital advertising among suitable advertising platforms
  • Track social media posts performance.
  • Developed and implemented business strategies to achieve business goals and stay competitive.



Marketing Manager

Kalboard
12.2017 - 03.2018
  • Responsible for all marketing activates (offline and online)
  • Build yearly marketing strategies plan
  • Handle digital advertising among suitable advertising platforms
  • Track social media posts performance
  • Responsible for offline marketing materials (Business cards, Brochures, Rollups)
  • Responsible for exhibitions preparations (registration, content creation and branding).




Digital Marketing Manager

La3eeb
09.2016 - 11.2017
  • Responsible for all digital marketing activities.
  • Prepare pre-launch and launch plan
  • Prepare and implement website on-site SEO
  • Plan and execute advertising campaigns on (Facebook).
  • Optimized content strategy across multiple channels to support search engine rankings and user engagement goals.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.




Senior Digital Marketing

Atbaki
07.2016 - 09.2016
  • Acting as a digital marketing manager
  • Managing advertising and social media teams daily tasks, coordinate with other teams (Developers and designers), allocating budgets for campaigns and other team activities
  • Managing Advertising and Social media Campaigns
  • PPC Adverting (Adwords, Admob, Facebook, Youtube)
  • Prepare social media content calendar
  • Track social media posts performance
  • Preparing paid advertising plans
  • Keyword Analysis
  • SEO (Search Engine Optimization) strategies
  • Technical SEO (Preparing technical SEO document for each site and app).




Digital Marketing Team Lead

Startappz
04.2013 - 06.2016
  • Leading the digital marketing team; managing team daily tasks (SEM, PPC, SEO, social media, newsletter ..etc), coordinating with other teams (Developers and designers and product managers), allocating budgets for marketing campaigns and other team activities
  • Managing Digital Marketing Campaigns for Internal Products and for Mobile Operators and Governments Ministries (Mobily, Saudi Health Ministry, etc …)
  • PPC Adverting (Adwords, Admob, Facebook, Youtube)
  • Preparing Marketing plans/proposals, Market research for Websites and Mobile Applications
  • Preparing paid advertising plans
  • Email Marketing by Mailchimp
  • Preparing SEO services proposals
  • Keyword Analysis
  • SEO (Search Engine Optimization) Strategies
  • Technical SEO (Preparing Technical SEO Document for each site)
  • Social Media Optimization and Marketing (SMO/SMM).
  • Increased lead generation by designing and executing successful email marketing campaigns.
  • Managed paid search campaigns to maximize ad spend effectiveness and improve conversion rates.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Optimized website content and images to improve search engine rankings.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.



Entreprenur in Residence / Senior Digital Marketing

N2VLabs
12.2011 - 03.2013
  • Managing Marketing Campaigns on several ad networks (Facebook, Google Adwords, Admob, …)
  • Preparing Marketing plans/proposals, Market research for Websites and Applications
  • Preparing paid advertising plans
  • Implemented effective marketing campaigns, leading to improved customer acquisition and retention rates.
  • Launched new product lines successfully through comprehensive planning, strategy and research.
  • Keyword Analysis
  • SEO (Search Engine Optimization) Strategies
  • Technical SEO (Preparing Technical SEO Document for each site)
  • Building backlinks and handling directory submissions
  • Social Media Optimization and Marketing (SMO/SMM)
  • Competition analysis
  • Internet Market Research.





Production Coordinator / Islam Site Manager

Yahoo
11.2009 - 12.2011
  • I was managing Islam site - Increase user communities on Islam site
  • Managing Social Media
  • Managing Inbound and Internal links for SEO
  • Managing Islam blog and Islam forum
  • Managing Google Analytics, Yahoo Analytics and Nielsen to monitor page views, Unique visitors ..Etc

And analysis it to get more users

  • Providing ideas for Islam and other channels to improve them and get more users.
  • Monitored and tracked progress of all production tasks for on-time delivery.
  • Created and maintained detailed reports and schedules of all production tasks.




Product Owner / SEO

Maktoob
01.2008 - 10.2009
  • Working for Outsourcing department managing (STC) Web portal m3com.com.sa
  • I was managing SEO for STC Web Portal (m3com.com.sa), Competitors analysis, increase Page Rank, Increase organic traffic
  • Managing Google analytics and analysis to increase the numbers
  • Managing (STC) Portal channels such as: Homepage, Email, Family, News, Album, Jokes .
  • Also, all STC services such as: MSGs services, Qitaf, WiFi, Educations, Naqa Net, Speed test .
  • Managing All portal Advertising (Banners: Killer, Space, Leaderboard, Overlay) and email shots
  • Innovate and prioritize features, set and design each feature specifications
  • Business Analysis (Set all features, design sketches..etc) for new channel such as: family.
  • Analyzed customer feedback to identify areas for improvement.
  • Optimized email campaigns to increase open and click-through rates.

Education

English Language

Arab Community Collage

Skills

  • Digital Marketing Management
  • Google Analytics Setup
  • Digital Marketing
  • Social Media Marketing
  • SEO
  • Campaign Management
  • MailChimp
  • Google Analytics

Certification

  • Full Stack Digital Marketing Diploma - Learn N'
    Digital 4Oct2023 - 23April2024
  • Twitter Ads 2022 Certification - Udemy
  • Google Analytics Individual Qualification - Google
  • Digital Sales Certification - Google
  • Google Ads Search Certification - Google
  • Google Ads Fundamentals - Google
  • Google Ads Search - Google




Timeline

Senior Digital Marketing

Tenderjo
07.2023 - 01.2024

Digital Marketing Manager

Abdelhadi Agency
06.2022 - 06.2023

Digital Marketing Consultant

Digital Analytica
10.2020 - 05.2022

Digital Marketing Manager

Figment POS
01.2019 - 08.2020

SEM and Sales Conversion Manager

SitatByoot
11.2018 - 01.2019

Marketing Manager

Kalboard
12.2017 - 03.2018

Digital Marketing Manager

La3eeb
09.2016 - 11.2017

Senior Digital Marketing

Atbaki
07.2016 - 09.2016

Digital Marketing Team Lead

Startappz
04.2013 - 06.2016

Entreprenur in Residence / Senior Digital Marketing

N2VLabs
12.2011 - 03.2013

Production Coordinator / Islam Site Manager

Yahoo
11.2009 - 12.2011

Product Owner / SEO

Maktoob
01.2008 - 10.2009

English Language

Arab Community Collage
Ashwaq Abu Aisheh