Overview
Work History
Education
Skills
Accomplishments
Volunteer Experience/ Leadership
Affiliations
Certification
Languages
Timeline
Generic
Anna Chaldranyan

Anna Chaldranyan

Yerevan

Overview

13
13
years of professional experience
1
1
Certification

Work History

CEO

ALLSPORTS LTD
06.2020 - Current
  • Produced well-researched content for publication online and in print
  • Organized writing schedules to complete drafts of content or finished projects within deadlines
  • Utilized industry best practice and familiarity with the organization's mission to inspire ideas and content
  • Developed related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Negotiated terms of business acquisitions to increase business base and solidify market presence.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
  • Established foundational processes for business operations.
  • Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
  • Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
  • Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
  • Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
  • Procured and coordinated new resources to achieve sales targets within optimal timeframes.
  • Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
  • Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
  • Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Managed financial, operational and human resources to optimize business performance.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Monitored key business risks and established risk management procedures.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Represented organization at industry conferences and events.

Sales Manager

Philip Morris Armenia
11.2015 - 11.2020
  • Preparing ID Cards and employment statements
  • Performing translation of related materials from English to Armenian and from Armenian to English
  • Processing work-study, research, and other service contracts and monthly acceptance acts following through final processing with the Accounting office
  • Preparing/sorting all required documents for all service and employment contracts
  • Coordinating recruitment process from preparing and posting job announcements, collecting and reviewing of applications
  • Conducting orientation sessions on policies and procedures to ensure smooth integration of newly-hired employees
  • Preparing presentations on policies and procedures for communicating to staff/community
  • Overseeing the process of instructing staff on job safety rules and regulations.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Established and cultivated solid business relationships with new or existing customers.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Recruited and hired top-level talent to add value and expertise to sales department.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Analyzed sales and marketing data for improved strategies.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Implemented, executed and strategically expanded business channel partnerships and program initiatives.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.

Advertising Development Coordinator

Armenia Television
09.2010 - 05.2014
  • In cooperation with Communication officer - developing and implementing the communication plan, implementing SMM strategy, drafting press releases, preparing news for Amundi-ACBA website and social media, assisting the Communication Officer in drafting & translating procedures/documents related to the communication.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
  • Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Created social media content with innovative brand messaging to support new product launches.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Implemented new strategies to improve click-through rates and conversion.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.

Education

Bachelor of Arts - Law Enforcement Administration

Moscow State University Of Economics & Statistics
10.2009

High School Diploma -

Shevchenko Number 44
06.2001

Skills

  • Web Page/T&C Translation
  • MS Office
  • Photo/Video Editing
  • Social Media & Web Content Writing
  • Photography
  • Writing for Press/Press Releases
  • Armenian (Native)
  • Russian (Near-Native)
  • English (Advanced)
  • French (Upper-Intermediate)

Accomplishments

I have always been astonished from "Derjava Group" since it stems from its popular & authoritarian reputation. I hope to bring the value and sales income to your company my maximum capabilities & make this a mutually beneficial experience.

Volunteer Experience/ Leadership

  • American University of Armenia (AUA), Student Ambassador, Yerevan, Armenia, Fall 2016
  • American University of Armenia (AUA), Participant of 2016 Fall Open House, Yerevan, Armenia, September 2017
  • CLEF (Club des Etudiants Francophones) at SPFA (Socializaon Protestant Française - Armenienne), Member, Yerevan, Armenia, March 2012, May 2015

Affiliations

  • International Association of Administrative Professionals

Certification

  • COO-C - Chief Operations Officer - Certified

Languages

Armenian, Russian, English
Native language

Timeline

CEO

ALLSPORTS LTD
06.2020 - Current

Sales Manager

Philip Morris Armenia
11.2015 - 11.2020

Advertising Development Coordinator

Armenia Television
09.2010 - 05.2014

Bachelor of Arts - Law Enforcement Administration

Moscow State University Of Economics & Statistics

High School Diploma -

Shevchenko Number 44

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Anna Chaldranyan