Anahit Hovsepyan

• Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
• Identified potential markets to capitalize on underserved areas.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Created and managed social media campaigns to increase brand engagement.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Mentored local personnel on best practices and protocols to maximize productivity.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Continually maintained and improved company's reputation and positive image in markets served.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Devised content strategy to effectively engage target audiences.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed marketing budgets to maximize return on investment while minimizing costs.

- Developed and delivered comprehensive digital marketing courses, covering topics such as SEO, SEM, social media marketing, content strategy, email marketing, and analytics.
- Created and maintained lesson plans, instructional materials, and presentations aligned with the latest industry trends and technologies.
- Conducted hands-on workshops to teach practical digital marketing skills, including campaign setup, ad optimization, and performance tracking on platforms like Google Ads, Facebook, and Instagram.
- Monitored and analyzed market trends to update course content and ensure relevance in a fast-evolving digital landscape.
- Mentored students on career development, providing guidance on internships, certifications, and industry best practices.

• Increased user base by promoting brand awareness and launching key marketing efforts.
• Participated in brainstorming sessions to generate creative ideas for campaigns..
• Built relationships with industry influencers to increase brand awareness and engagement.
• Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
• Researched and identified new opportunities for increasing company's social media presence.
• Managed paid social media advertising campaigns to reach and engage target audiences.
• Researched and evaluated potential new markets and products.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Engaged audience with consistent, high-quality content across multiple social media platforms.
• Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
• Developed and executed promotional campaigns to drive brand awareness and sales.

• Monitored trends in social media, industry, and competitive landscape to create new material.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Identified appropriate marketing channels and target customers for campaigns.

• Implemented new strategies to improve click-through rates and conversion.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Created social media content with innovative brand messaging to support new product launches.